Topic : public relations

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Random Marketing

April 12, 2012  | 

I’ve been finding that the most random situations are tuning into amazing Marketing Opportunities.Random Incident #1: I was walking back to the shop in the afternoon with my son and his grandma. A lady behind us

Keywords: Makeda   marketing/promotions   public relations   salon decor/design   salon services  

Tip Toe-ing Toward Our Soft Opening

February 15, 2012  | 

Only 15 more days until our "Tip-Toe Soft Opening" weekend! We are scheduled to softly open on March 1 due to a couple more setbacks, but otherwise things are coming along well. As of now, I

Keywords: Makeda   marketing/promotions   public relations   retailing   salon decor/design  

Q & A: Soft Opening

February 9, 2012  | 

How can I do a soft opening for a skin spa? What do I need to do? What gift should I give out? Thanks,ConnieHello Connie,For my soft opening I invited my friends, family, and the surrounding

Keywords: public relations   Q&A   salon services  

Revamped Referral Progam

January 19, 2012  | 

How is it possible that this month is already more than half over?! I know I took a week off, but still!My much needed vacation was the perfect way to start my new year. I came

Keywords: marketing/promotions   public relations   salon services  

Advertising to the Masses

November 21, 2011  | 

With the launch date getting closer, my advertising wheels are in full motion. The poor little hamster in my head has not had a 10 minute break in months. I have been trying to come up

Keywords: clients   marketing/promotions   public relations   salon services  

Melodie: 1-Year Anniversary, Overcoming Obstacles

September 15, 2011  | 

Editor's Note: Congratulations to Melodie for successfully making it through her first year as a new salon owner! You can read all of Melodie's posts by clicking on the Melodie tag at the left column of

Keywords: public relations   salon decor/design  

Year in Review: Marketing/Promotions/Advertising

September 6, 2011  | 

It's time to review all of Tickled Pink's marketing, promotions, and advertising efforts over the last 12 months. This is something every company should do on a regular basis. You need to know what is working

Keywords: marketing/promotions   networking   public relations   salon services  

Countdown to Premiere Birmingham

September 1, 2011  | 

The countdown starts for the Premiere Birmingham trade show on September 17. Joii and I are going down the Saturday before and plan to attend on Sunday. I am so excited to attend some of the

Keywords: marketing/promotions   networking   public relations  

Making a Commercial

August 8, 2011  | 

So the past few weeks have been amazing. We shot a commercial for the salon. The commercial was not just for local television but also to create a professional online presence. It can be e-mailed to

Keywords: marketing/promotions   public relations  

Trying Out Groupon Now

July 7, 2011  | 

Yes, we are going to be giving Groupon a whirl. We've tried everything else so why not? Groupon now has a new service called Groupon Now, and it gives the business owner more flexibility and more

Keywords: marketing/promotions   public relations   salon services  

Five Reasons You’re Not Getting Media Attention

June 17, 2011  | Article

When you’re not getting any media coverage, whose fault is it? According to Jennifer Wezensky, president of JW Public Relations, a Michigan-based boutique PR firm specializing in helping small businesses garner positive media coverage, the blame may lie directly at your door.

Keywords: media coverage   public relations  

Got Polish?

April 15, 2011  | 

My schedule has been so busy. I've had new clients to spoil, and I've been busy pampering the clients I've seen for years. I always feel like I can’t tell them enough how grateful I am

Keywords: clients   networking   public relations   salon services  

Princess Spa Parties a Hit

March 3, 2011  | 

January and February have been extremely slow months for us. Being sick for most of January and February, I saw how important it is to have techs working for me who are reliable and able to

Keywords: clients   marketing/promotions   networking   public relations  

From the Pros: Do-It-Yourself PR Kits

January 31, 2011  | Article

The JW PR Toolkit has all of the tools any beauty or spa business needs to create a do-it-yourself PR campaign on a shoe-string budget.

Keywords: advertising/promotions   marketing/promotions   public relations   social media  

Newspaper Ads and Other Promotions

November 11, 2010  | 

We've been tracking our advertising results since we opened — and the results have been rather surprising in a way. Years ago with my first nail salon I tried every form of print advertisement and nothing seemed

Keywords: clients   public relations   salon services  

Encyclopedia

A five-star educator (the company’s highest ranking), Bushey often can be found online answering questions relating to the company, products...
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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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