February 18, 2015
Sometimes being a professional means making the difficult choice to refuse to perform a service on a client. Knowing when to make that call is the sign of an educated and courageous tech.
August 27, 2014
Maggie has been disappointed by the techs she’s referred her clients to.
May 29, 2014
Just starting out? “Get hairstylists in your area to wear your nails or at least refer their clients to you,” says Sharon Frenz, owner of The Nail Boutique in Tomah, Wis., and the newly opened Next Step Nails Training.
April 26, 2014
While the value of using social media to gain clients is a steady drumbeat these days, don’t discount the power of handing out business cards to your favorite customers.
December 1, 2010
If business is slow, it’s time to crank up your “brave meter,” says Kristi Valenzuela, a success coach with Crystal Focus Coaching.
April 1, 2010
Sometimes the things clients say are music to your ears; other times they can make you cringe. We asked nail techs to tell us their favorite, and least favorite, things to hear from clients.
March 1, 2010
Nail techs play an important role in protecting clients. The three Cs — cuticles, colors, and contours — can be early indicators of larger health problems.
February 1, 2008
Kim goes on the road to see how the Nail Garden earned 100 rave reviews on CitySearch.
June 1, 2007
Don't be afraid to reach out to a podiatrist for sharing referrals. They may be just as interested as you are in building business. Act professional and you'll be treated professionally.
August 1, 2006
Despite the mutual benefits, it can be tough to cultivate a referral relationship with a local podiatrist or other medical professional. Podiatrist and nail industry educator Dennis Arnold tells NAILS’ readers how to approach a local practitioner and establish a working relationship that benefits everyone — especially your clients.
November 1, 2003
An old fashioned wooden nickel keeps the referrals coming in.
July 1, 2001
If it costs five times more to attract a new client than to keep an old one, doesn’t it make sense to spend something on a customer loyalty program? Learn to say thank you to clients in a way that keeps them coming back.
February 1, 1992
Every month, our nail doctor answers readers' questions about any health-related issue.
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What’s the best way to recruit techs for a new salon?
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