February 1, 2007
Women want to be a better version of themselves. They’re looking for products that will transform them, but they’re also looking for a great deal. At a recent trade show, The Benchmarking Company’s Alisa Marie Beyer presented these findings, found via a survey conducted by her beauty marketing research firm. Read on to find out what else the study showed — and how you can use it to your advantage.
Keywords: consumer product brands marketing/promotions retail merchandising retailing trends
March 1, 2001
Before you start ordering products to sell in your salon, do the math. You'll need to determine how much room you can devote to a retail area, how to track inventory, and know when it's time to restock. Here are some rules of thumb to follow.
Keywords: retail merchandising retailing
February 1, 1996
Beauty superstores such as Ulta3 specialize in selling the products used by professionals, rather than the services offered by them. By doing so, these retail stores/salons have taken retailing to new heights.
Keywords: CND OPI products retail merchandising Star Nail Products
August 1, 1985
Star Nail Products has approached distributing their product in a unique and successful way that has shaken up the nail industry.
Keywords: keeping your business competitive private labeling retail merchandising Star Nail Products Tony Cuccio