March 1, 2008
We asked NAILS readers what new retail products they’ve recently introduced. Far and away the most popular move was to add a new polish line from the top professional brands. Cuticle care products and lotions were also popular choices. Foot care follows in fourth place, then skin care, with Entity’s Nanovive Skin Revival System a particular favorite.
Keywords: CND cuticle treatments Entity Beauty Essie files
February 1, 2008
It’s smart to retail items that go hand-in-hand with your nail services, like polish and hand lotion, but if you go beyond these basic retail items, it can really set your salon apart from the pack. Each month, we’ll feature unique retail items that your clients will love.
Keywords: aromatherapy candles essential oils massage products retail boutique items
February 1, 2007
Women want to be a better version of themselves. They’re looking for products that will transform them, but they’re also looking for a great deal. At a recent trade show, The Benchmarking Company’s Alisa Marie Beyer presented these findings, found via a survey conducted by her beauty marketing research firm. Read on to find out what else the study showed — and how you can use it to your advantage.
Keywords: consumer product brands marketing/promotions retail merchandising retailing trends
March 1, 2001
Before you start ordering products to sell in your salon, do the math. You'll need to determine how much room you can devote to a retail area, how to track inventory, and know when it's time to restock. Here are some rules of thumb to follow.
Keywords: retail merchandising retailing
February 1, 1996
Beauty superstores such as Ulta3 specialize in selling the products used by professionals, rather than the services offered by them. By doing so, these retail stores/salons have taken retailing to new heights.
Keywords: CND OPI Products retail merchandising Star Nail Products
February 1, 1994
When it comes to making money in the salon, sometimes it's the little things that count.
Keywords: nail polish retail merchandising retailing
November 1, 1993
Prominently exhibiting in-vogue items in attractive displays will have your clients buying retail items on impulse.
Keywords: retail boutique items retail displays retail merchandising retailing
September 1, 1991
Retailing products is the most natural extension of salon customer service.
Keywords: retail boutique items retail merchandising retailing
February 1, 1991
Is your salon throwing away $10,000 each year? Salons that have shed their inhibitions about selling retail products report that retail programs boost gross earnings by 10%-30%.
Keywords: retail merchandising retail sales skills retailing
August 1, 1985
Star Nail Products has approached distributing their product in a unique and successful way that has shaken up the nail industry.
Keywords: keeping your business competitive private labeling retail merchandising Star Nail Products Tony Cuccio