Topic : retailing

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10 Ways To Increase Your Income

October 1, 1994  | Article

Start by raising prices, then follow by reducing expenses, continuing your education, and managing your time. Then watch your income grow.

Keywords: budgeting   continuing education   nail tech assistants   profitablity   raising prices  

Sales Talk That Sells

April 1, 1994  | Article

Did you know that you already have the skills and client trust you need to successfully sell services and retail products to your clients? You are a service professional-a “people person”—someone who knows how to talk to clients about their specific needs and to offer solutions.

Keywords: retail sales skills   retailing  

Advice from Polish Manufacturers

February 1, 1994  | Article

Nail polish manufacturers have a lot of good ideas about what salons can do to increase their profits on polish retail. Here 10 of them share their thoughts on what you can do to retail polish successfully in the salon.

Keywords: nail polish   retail displays   retailing  

Retailing Polish: A Slick Way to Profit

February 1, 1994  | Article

When it comes to making money in the salon, sometimes it's the little things that count. 

Keywords: nail polish   retail merchandising   retailing  

Buying On Impulse

November 1, 1993  | Article

Prominently exhibiting in-vogue items in attractive displays will have your clients buying retail items on impulse.

Keywords: retail boutique items   retail displays   retail merchandising   retailing  

Raising the Ceiling on Retail Profits

September 1, 1993  | Article

To make money selling retail, you’ve got to commit-commit to allotting space for displaying your ware, commit to providing incentives for technicians, and commit to patiently building your business.

Keywords: commissions   retailing  

Editor's note: Who Are Your Competitors?

April 1, 1993  | Article

Besides other salons, who else is a competitor to you? You have to know who (and what) your competitors are so that you can best meet and serve your customers’ needs.

Keywords: keeping your business competitive   retailing  

You Don’t Have To Do Hair To Sell Hair Care Products

March 1, 1993  | Article

Retailing hair care can net big profit, but is it right for you? While the path to retail payoffs is clear for full-service salons, specialty operations may find their road a little rockier.

Keywords: hair care   retailing  

To Clients, Private Label Means “Recommended Especially for You”

August 1, 1992  | Article

Clients will buy a private label line that works for them and has the added benefit of an endorsement by a trusted professional.

Keywords: private labeling   retailing  

The Joys of Soft Selling

April 1, 1992  | Article

Competition getting hot? Turn down the volume and get a little personal. For today’s clients, superior service and directed dialogue are the fastest routes to sales success.

Keywords: communicating with customers   retail sales skills   retailing  

1991 Retail Earnings Jump 22%

February 1, 1992  | Article

Nail salons are retailing salon products more than ever before

Keywords: retailing  

Retail Success Strategies: Think Service, Not Sales

September 1, 1991  | Article

Retailing products is the most natural extension of salon customer service.

Keywords: retail boutique items   retail merchandising   retailing  

A Salon Is a Salon

August 1, 1991  | Article

We can learn a few lessons from our hair industry cousins (and avoid some of their growing pains).

Keywords: business management   retailing  

Editor's note: Give Technicians a Reason to Sell

May 1, 1991  | Article

If a nail technician splits with the salon owner the profits on any retail she sells (just as she splits the cost of her services) the nail tech would have a tremendous incentive to sell more.

Keywords: As I See It   commissions   retailing  

Sales Is Not a Four-Letter Word

February 1, 1991  | Article

Overcome your disdain for sales by understanding how it works.

Keywords: retail sales skills   retailing  

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