November 1, 1993
Prominently exhibiting in-vogue items in attractive displays will have your clients buying retail items on impulse.
Keywords: retail boutique items retail displays retail merchandising retailing
September 1, 1993
To make money selling retail, you’ve got to commit-commit to allotting space for displaying your ware, commit to providing incentives for technicians, and commit to patiently building your business.
Keywords: commissions retailing
April 1, 1993
Besides other salons, who else is a competitor to you? You have to know who (and what) your competitors are so that you can best meet and serve your customers’ needs.
Keywords: keeping your business competitive retailing
March 1, 1993
Retailing hair care can net big profit, but is it right for you? While the path to retail payoffs is clear for full-service salons, specialty operations may find their road a little rockier.
Keywords: hair care retailing
August 1, 1992
Clients will buy a private label line that works for them and has the added benefit of an endorsement by a trusted professional.
Keywords: private labeling retailing
April 1, 1992
Competition getting hot? Turn down the volume and get a little personal. For today’s clients, superior service and directed dialogue are the fastest routes to sales success.
Keywords: communicating with customers retail sales skills retailing
February 1, 1992
Nail salons are retailing salon products more than ever before
September 1, 1991
Retailing products is the most natural extension of salon customer service.
Keywords: retail boutique items retail merchandising retailing
August 1, 1991
We can learn a few lessons from our hair industry cousins (and avoid some of their growing pains).
Keywords: business management retailing
May 1, 1991
If a nail technician splits with the salon owner the profits on any retail she sells (just as she splits the cost of her services) the nail tech would have a tremendous incentive to sell more.
Keywords: As I See It commissions retailing
February 1, 1991
Overcome your disdain for sales by understanding how it works.
Keywords: retail sales skills retailing
February 1, 1991
Is your salon throwing away $10,000 each year? Salons that have shed their inhibitions about selling retail products report that retail programs boost gross earnings by 10%-30%.
Keywords: retail merchandising retail sales skills retailing
January 1, 1991
Nail technicians, even those with a full book, still want to know how to increase their income.
November 1, 1990
Any woman can go into a drug store and pick up an over the-counter nail treatment, but that product isn’t going to work if she doesn’t have the support of a nail professional to teach her how to use it.
Keywords: professional-only products retailing
January 1, 1988
Understandging products, price and style are the elements
Keywords: retail displays retail sales skills retailing