Topic : retailing

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Buying On Impulse

November 1, 1993  | Article

Prominently exhibiting in-vogue items in attractive displays will have your clients buying retail items on impulse.

Keywords: retail boutique items   retail displays   retail merchandising   retailing  

Raising the Ceiling on Retail Profits

September 1, 1993  | Article

To make money selling retail, you’ve got to commit-commit to allotting space for displaying your ware, commit to providing incentives for technicians, and commit to patiently building your business.

Keywords: commissions   retailing  

Editor's note: Who Are Your Competitors?

April 1, 1993  | Article

Besides other salons, who else is a competitor to you? You have to know who (and what) your competitors are so that you can best meet and serve your customers’ needs.

Keywords: keeping your business competitive   retailing  

You Don’t Have To Do Hair To Sell Hair Care Products

March 1, 1993  | Article

Retailing hair care can net big profit, but is it right for you? While the path to retail payoffs is clear for full-service salons, specialty operations may find their road a little rockier.

Keywords: hair care   retailing  

To Clients, Private Label Means “Recommended Especially for You”

August 1, 1992  | Article

Clients will buy a private label line that works for them and has the added benefit of an endorsement by a trusted professional.

Keywords: private labeling   retailing  

The Joys of Soft Selling

April 1, 1992  | Article

Competition getting hot? Turn down the volume and get a little personal. For today’s clients, superior service and directed dialogue are the fastest routes to sales success.

Keywords: communicating with customers   retail sales skills   retailing  

1991 Retail Earnings Jump 22%

February 1, 1992  | Article

Nail salons are retailing salon products more than ever before

Keywords: retailing  

Retail Success Strategies: Think Service, Not Sales

September 1, 1991  | Article

Retailing products is the most natural extension of salon customer service.

Keywords: retail boutique items   retail merchandising   retailing  

A Salon Is a Salon

August 1, 1991  | Article

We can learn a few lessons from our hair industry cousins (and avoid some of their growing pains).

Keywords: business management   retailing  

Editor's note: Give Technicians a Reason to Sell

May 1, 1991  | Article

If a nail technician splits with the salon owner the profits on any retail she sells (just as she splits the cost of her services) the nail tech would have a tremendous incentive to sell more.

Keywords: As I See It   commissions   retailing  

Sales Is Not a Four-Letter Word

February 1, 1991  | Article

Overcome your disdain for sales by understanding how it works.

Keywords: retail sales skills   retailing  

Don’t Let Money Walk Out the Door by Not Retailing Products

February 1, 1991  | Article

Is your salon throwing away $10,000 each year? Salons that have shed their inhibitions about selling retail products report that retail programs boost gross earnings by 10%-30%.

Keywords: retail merchandising   retail sales skills   retailing  

Editor's note: Go Ahead, Use the “R Word”

January 1, 1991  | Article

Nail  technicians, even those with a full book, still want to know how to increase their income.

Keywords: retailing  

Editor's note: Don't Sell Yourself Short

November 1, 1990  | Article

Any woman can go into a drug store and pick up an over the-counter nail treatment, but that product isn’t going to work if she doesn’t have the support of a nail professional to teach her how to use it.

Keywords: professional-only products   retailing  

The Salon Retail Package

January 1, 1988  | Article

Understandging products, price and style are the elements

Keywords: retail displays   retail sales skills   retailing  

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