Topic : retailing

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You Don’t Have To Do Hair To Sell Hair Care Products

March 1, 1993  | Article

Retailing hair care can net big profit, but is it right for you? While the path to retail payoffs is clear for full-service salons, specialty operations may find their road a little rockier.

Keywords: hair care   retailing  

To Clients, Private Label Means “Recommended Especially for You”

August 1, 1992  | Article

Clients will buy a private label line that works for them and has the added benefit of an endorsement by a trusted professional.

Keywords: private labeling   retailing  

The Joys of Soft Selling

April 1, 1992  | Article

Competition getting hot? Turn down the volume and get a little personal. For today’s clients, superior service and directed dialogue are the fastest routes to sales success.

Keywords: communicating with customers   retail sales skills   retailing  

1991 Retail Earnings Jump 22%

February 1, 1992  | Article

Nail salons are retailing salon products more than ever before

Keywords: retailing  

Retail Success Strategies: Think Service, Not Sales

September 1, 1991  | Article

Retailing products is the most natural extension of salon customer service.

Keywords: retail boutique items   retail merchandising   retailing  

A Salon Is a Salon

August 1, 1991  | Article

We can learn a few lessons from our hair industry cousins (and avoid some of their growing pains).

Keywords: business management   retailing  

Editor's note: Give Technicians a Reason to Sell

May 1, 1991  | Article

If a nail technician splits with the salon owner the profits on any retail she sells (just as she splits the cost of her services) the nail tech would have a tremendous incentive to sell more.

Keywords: As I See It   commissions   retailing  

Sales Is Not a Four-Letter Word

February 1, 1991  | Article

Overcome your disdain for sales by understanding how it works.

Keywords: retail sales skills   retailing  

Don’t Let Money Walk Out the Door by Not Retailing Products

February 1, 1991  | Article

Is your salon throwing away $10,000 each year? Salons that have shed their inhibitions about selling retail products report that retail programs boost gross earnings by 10%-30%.

Keywords: retail merchandising   retail sales skills   retailing  

Editor's note: Go Ahead, Use the “R Word”

January 1, 1991  | Article

Nail  technicians, even those with a full book, still want to know how to increase their income.

Keywords: retailing  

Editor's note: Don't Sell Yourself Short

November 1, 1990  | Article

Any woman can go into a drug store and pick up an over the-counter nail treatment, but that product isn’t going to work if she doesn’t have the support of a nail professional to teach her how to use it.

Keywords: professional-only products   retailing  

The Salon Retail Package

January 1, 1988  | Article

Understandging products, price and style are the elements

Keywords: retail displays   retail sales skills   retailing  

Publisher's Note

January 1, 1988  | Article

This month’s cover story detailing how to retail products to your clients raises the issue of whether a retail program can be effective and profitable.

Keywords: retailing  

Fashion for Your Fingertips

August 1, 1983  | Article

Fashion and fantasy have always been intertwined, creating that which is exciting, flashy, flamboyant, striking, unusual...attributes that reflect personal statements of who we are or, as in some cases, who we think we are.

Keywords: company profiles   jewelry   profiles   retailing  

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