salon management

Building a Brand

They had the best reviews, and they accept American Express, which is important to me, because those guests have spending power,” she says. “We have some high-ticket services, including a $2,800 extension service. When clients pay for that with their American Express card, they can gain points and have the flexibility to pay for it in monthly payments.”

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Paving Her Own Way

Dominique DiBenedetto opened Aura Hair Co. in Boynton Beach, Florida, after years of experience in other salon environments. She knew exactly what she didn’t want to do and that her employees would always come first. DiBenedetto is thriving and continues to grow with tech tools, including AI, Vagaro, and access to support from American Express.

Earn More, Save Time, and Delight Clients With the Right Salon POS System

Cash is no longer king: the time and effort spent on handling cash can cost up to 15% of each sale’s value. That’s where having a salon POS (point of sale) system comes in.

How This Salon Wins Back 15x Their Spend on Marketing Campaigns

The challenge: creating marketing campaigns with a clear impact.

5 Strategic Steps for Boosting Your Salon's Success

As the captain of your salon, you are in charge of steering it toward success. With her most recent blog, Coach Dawna Jarvis offers 5 strategies to get you pointed in the right direction.

Making Payment Processing and Tipping Convenient for Today’s Client

Delivering excellent customer service in the salon begins the time your client walks in and ends when they leave your salon. Rudy Moser, owner of a.salon in Chicago, discusses how he uses integrated software, takes American Express cards, and handles credit card tips to provide world-class customer care to his clientele.

Reopening Made Easier: These Special Offers Help Salons Get Back to Business

Many salons have struggled to survive through COVID-19 closures. As they reopen under new guidelines, salon owners and staff are finding smart ways to adapt and grow their business through access to valuable offers on products and services.

Memberships and Client Loyalty Helped One Grooming Franchise Stay Strong During the Pandemic

The flexibility of its monthly memberships and the generous support of its clients helped keep the Hammer & Nails franchise strong during the pandemic, even through the shutdown.

Restructuring Your Commercial Lease in Times of Crisis

Minerva's Jeff Grissler offers some solid advice about restructuring your commerical lease during the COVID-19 crisis, then visit our resource center to download his template to get you started.

Increase Salon Security and Data Safety With a POS Software System

Salon management software keeps your client information and financial data safe and secure while reducing the risk of fraud and theft.

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