November 17, 2010
A new business development e-book titled Building Your Clientele in 6-9 Months: A 360° Guide to Generating Income is available on the NSI website to help nail technicians across the globe.
Keywords: business business tools keeping your business competitive marketing/promotions NSI
November 16, 2010
After teasing this giveaway on its Facebook page for several weeks, OPI today announced the details of its amazing 100,000 Fans promotion. If the company reaches 100,000 Facebook fans before Dec. 31, 2010, it will award 100
Keywords: products social media
October 7, 2010
Nothing speaks to the power of social media more than this: a state board is now using Facebook and Twitter to communicate with licensees. The Texas Department of Licensing and Regulation (TDLR) joined two online social
Keywords: legislation social media
October 6, 2010
I get Dashing Diva’s monthly e-mail newsletter, Diva Dialogue, and it’s always got some good business tips, interesting fashion trends, and helpful technical and product info. This month there was a good social networking piece that
Keywords: business Hannah Lee social media
September 13, 2010
Pop star Katy Perry attended last night's MTV Video Music Awards without her fiance actor Russell Brand. However, as you can see in this picture she posted on Twitter, he wasn't too far from her heart...or
Keywords: Hannah Lee social media
September 3, 2010
InStyle magazine’s September issue highlights the newest innovation from OPI: the iPhone Try It On Color Studio.
Keywords: consumer press OPI products polish social media
September 1, 2010
For many potential clients, the Internet is their first stop in the search for salons. While a salon menu, contact information, and great pictures of your salon (and even your nails) are a necessity, a snazzy, snappy promo-video can really help set your salon apart from the rest.
Keywords: keeping your business competitive marketing/promotions promoting your services social media video training
September 1, 2010
With social networking, manufacturers’ advertising, and insider support, techs can be in the perfect position to catch the momentum when a wave of national attention sweeps over our industry. Are you poised to harness the power of the consumer press the next time there’s big news in our industry?
Keywords: adding new services business keeping your business competitive marketing/promotions social media
May 1, 2010
Facebook and Twitter pages are becoming the quickest and most effective ways for manufacturers to directly communicate with customers. For nail techs, becoming an online fan or follower can help keep you informed about nail education, troubleshooters, product specials, style trends, and more.
Keywords: business Facebook Facebook marketing marketing/promotions networking
February 1, 2010
Blogs can be a wonderful outlet for personal creativity, as well as powerful business tools to help build a loyal clientele. Here are some things to remember if you decide to start your own blog.
Keywords: blogs business tools networking social media web marketing
October 1, 2009
In designing the spa and lounge, Dunlap went for chic simplicity and clean lines. She wanted a place where girlfriends could congregate.
Keywords: customer service Facebook marketing opening a new salon salon profiles social media
September 1, 2009
Like many salons, East Village Spa in Des Moines, Iowa, was fully booked for Valentine’s Day, then right before the appointment cancellation charge cut-off of 48 hours, clients “suddenly” realized they wouldn’t be able to come in. Rather than lose money on empty appointments, the salon posted the new openings on Twitter. “They were immediately snatched up by people who’d waited too long to make Valentine’s Day plans. Twitter helped us stay 100% booked,” says owner Cassie Sampson.
Keywords: advertising/promotions business business tools Facebook marketing marketing/promotions
August 25, 2009
Last-minute openings in your appointment book are inevitable, but these days filling them can mean the difference between being able to pay all of your bills and, well, not being able to. Thankfully, up-to-the-minute social networking sites like Twitter and Facebook are starting to hit their stride, just in time for you to take advantage of the marketing capabilities they have to offer.
Keywords: 2010 Project client scheduling Facebook marketing social media Twitter
March 1, 2009
Get the lowdown on: the dos and don'ts of website design, salon-finder sites, the Yellow Pages (printed and online), designing a great business card, placing a newspaper ad, and more.
Keywords: advertising/promotions business tools keeping your business competitive marketing/promotions Mother's Day
April 1, 2008
Some nail techs have taken YouTube’s invitation to “broadcast yourself” seriously. That opens up a world of free training for techs to access whenever they need a helping hand.
Keywords: nail art nail art techniques niche marketing social media video training