July 1, 2004
Have you ever wondered who the person is attached to the voice on the other end of the telephone when you call a manufacturer for technical support? Meet four manufacturer’s educators and learn what a typical day is like.
Keywords: Backscratchers CND OPI Products Star Nail Products techniques
December 1, 2003
| Step By Step Demo
Star nail introduces Prismatix Glitter Acrylics Powders. Nail glamour for everyday wear, Prismatix features an opalescent reflection and true to silver under toes. Use the Pink and White powder to create beautiful pink-and-whites, or use Clear prism powder alone or over traditional acrylic enhancements.
Keywords: acrylics pink-and-whites Star Nail Products
June 1, 2003
Last month we talked to three manufacturers who have been around for the last two decades. This month, three more manufacturers give us their take on how the industry has change and where it is headed.
Keywords: George Schaeffer history of nail care Jeff Pink OPI Products Orly
June 1, 2003
While Star Nail president is out in the field, several key women on his staff help the company grow one of the largest nail manufacturers in the world. Here's a little behind the scenes look at them.
Keywords: Christina Jahn Cuccio Naturale Roby Cuccio Star Nail Products Tony Cuccio
March 1, 2003
Our gal on the web talks about using Instant Messaging, Chat Groups, and an email list to stay in good touch with other techs.
Keywords: BeautyTech.com Debbie Doerrlamm Joann DiPrete Nancy Kin networking
September 1, 2002
The second annual nail competition proves that competing really is a global event.
Keywords: Backscratchers CND competitions Dianne D’Agnolo EZ Flow
May 1, 2002
The industry, and I personally, lost a dear friend recently when NAILS sales rep Helen Vanegas died.
Keywords: As I See It Backscratchers Mike Megna obituaries Star Nail Products
March 1, 2001
Baby boomers turning 50 and older Americans are redefining aging. Appeal to them as clients by target marketing, customizing services, and understanding their concerns.
Keywords: arthritic clients circulation disorders elderly clients hammertoes niche marketing
November 1, 2000
Product manufacturer sees opportunities in Pakistan and Japan.
Keywords: international Japan Pakistan Star Nail Products Tony Cuccio
July 1, 2000
Deal will help international customers.
Keywords: European nail industry international Star Nail Products
April 1, 2000
This month, in our look back at images of ourselves and our industry, we focus on advertisements. Although many of these ads look quaint now next to the more recent ads, most of them were still high impact at the time and the best of the bunch.
Keywords: advertising/promotions Alpha 9 CND Mehaz OPI Products
April 1, 2000
All-in-one retailers complete with salons and professional products are popping up left and right. Should smaller salons take coven or is there something the beauty industry can learn from these salon superstores?
Keywords: CND Debbie Doerrlamm franchise Jan Arnold Larry Gaynor
January 1, 2000
At one time or another, we’ve all come across that newfangled product that was created way ahead of its time and just didn’t seem to catch on with the masses. Or information that we once believed true is in fact false. This is certainly true for the nail industry. Over the years, products have appeared on the market that didn’t work as expected and others have even been reincarnated into something quite different than what they were intended for. The following is NAILS pick of regrets. We’ve even thrown in some of our bad covers and bad advice for extra measure.
Keywords: A Touch of Spring Angels Jewelry Manufacturing Company CND Nocturnal Nails NSI