July 8, 2015
Originally founded by world champion nail artists Tom Holcomb and Tom Bachik, Entity was formed with the goal of empowering beauty professionals with superior products, education, and tools for success.
Keywords: company anniversaries Entity Entity Beauty Tom Bachik Tom Holcomb
April 29, 2015
We challenged nail techs to recreate some of the most iconic manis worn by celebrities so that anyone can get the star treatment.
Keywords: award shows celebrity nail art celebrity nail techs nail art Patricia Yankee Williams
April 2, 2015
Get red carpet-ready nails like J.Lo. Celebrity manicurist Tom Bachik shows how he adds bling to the underside of the nail to complete the look.
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Underside Nail Art
Keywords: celebrity nail art celebrity nail techs Tom Bachik underside nail art
February 23, 2015
Light nails and underside colors were what the stars preferred at last night’s Oscars.
Keywords: award shows celebrity nail techs celebrity nails Deborah Lippmann Essie
January 12, 2015
Nail trends from the 2015 Golden Globe awards included metallics, berries, and a hint of nail art.
Keywords: award shows Caption celebrity nail art celebrity nail techs celebrity nails
January 12, 2015
| Photo Gallery
As awards are handed out for acting, we are rounding up the nails that hit the red carpet.
Keywords: Caption celebrity nail art celebrity nail techs celebrity nails China Glaze
June 20, 2014
Nail tech and salon owner Lauren Wireman has had a whirlwind year since finishing as first runner up in NAILS Next Top Nail Artist competition. The Cape Coral, Fla.-based nail artist recently did her first set of celebrity nails for the one and only JLo.
Keywords: celebrity nail techs celebrity nails Lauren Wireman NAILS Next Top Nail Artist Tom Bachik
March 13, 2014
JLo's latest manicure from Tom Bachik is revealed in her new music video.
Keywords: celebrities celebrity nail techs fashion Instagram pop culture
February 4, 2014
Zooey Deschanel is known for her red carpet nail art, and she didn't disappoint at this year's Golden Globes. Tom Bachik gave her a vintage-style daisy manicure, and shares how you can recreate the look.
Keywords: award shows celebrities celebrity nail techs nail art Tom Bachik
January 29, 2014
| Photo Gallery
The West Coast's largest shopping and education event for beauty professionals took place on January 25-27 at the Long Beach Convention Center.
Keywords: Artistic Nail Design Bio Sculpture Gel Buddy Sims California Mango China Glaze
November 15, 2013
Elaine Watson, Star Nail's VP of marketing and sales, partnered with medical nail tech AthenA Elliott and Nail Talk Radio to design a limited-edition t-shirt to help benefit the charity Polished Girlz. The shirt is second
Keywords: Beauty for Good celebrities Tom Bachik
October 4, 2013
Galaxy-style gradient on Alexandria Von Bromssen's model, Ya.Paint splatter nails for Domm Streater's model Rayuana.Shiny white graced model Ji's nails to complete Justin LeBlanc's look. Nail art against a white background contributed to Bradon McDonald's winning
Keywords: nail art Tom Bachik
April 2, 2013
Editor Hannah Lee takes a walk down memory lane to share her favorite covers in our 30-year history.
Keywords: 30th Anniversary Alisha Rimando Behind the Scenes cover techs Elsbeth Schuetz
March 25, 2013
We believe beauty professionals and distributors worldwide should be in business for themselves but not by themselves. Entity Beauty products are available online as well as distributed through our valued U.S. and International distributor partners.
Keywords: Entity Beauty Tom Bachik Tom Holcomb
February 26, 2013
NAILS Magazine's 30th anniversary cover features celebrity nail tech Tom Bachik who creates a classic jacquard look using gel-polish, polish, exclusive Minx nail applique patterns, and half pearls.
Keywords: 30th Anniversary 3-D nail art abstract nail art Behind the Scenes doing nails for photo shoots
Behind the scenes with NAILS Magazine's February Cover: http://www.nailsmag.com/demoarticle/96144/behind-the-scenes-our-pearl-anniversary-cover-nail-art-look