October 1, 2004
Whether linen, paper, silk, or fiberglass, chances are you’ve seen or done a wrap before. But have you ever thought about its humble beginnings? We decided to take a trip back in time to track the origins of wraps and see how far they’ve come.
Keywords: Backscratchers Becky Lynn Co. fiberglass fiberglass wraps history of nail care
July 1, 2004
Over many years of working in the beauty industry, I’ve seen extremely talented and bright beauty professionals leave the industry because they are tired of sitting day in and day out at their nail stations. But it doesn't have to be that way.
Keywords: Just My Opinion Star Nail Products Tony Cuccio
April 1, 2004
The general public has not been taught that techs treat entire foot, which can help deter and even cure many of their common ailments.
Keywords: adding new services Cuccio Naturale pedicure marketing pedicure spas Tony Cuccio
June 1, 2003
Last month we talked to three manufacturers who have been around for the last two decades. This month, three more manufacturers give us their take on how the industry has change and where it is headed.
Keywords: George Schaeffer history of nail care Jeff Pink OPI Products Orly
June 1, 2003
While Star Nail president is out in the field, several key women on his staff help the company grow one of the largest nail manufacturers in the world. Here's a little behind the scenes look at them.
Keywords: Christina Jahn Cuccio Naturale Roby Cuccio Star Nail Products Tony Cuccio
March 1, 2003
Our gal on the web talks about using Instant Messaging, Chat Groups, and an email list to stay in good touch with other techs.
Keywords: BeautyTech.com Debbie Doerrlamm Joann DiPrete Nancy Kin networking
May 1, 2002
The industry, and I personally, lost a dear friend recently when NAILS sales rep Helen Vanegas died.
Keywords: As I See It Backscratchers Mike Megna obituaries Star Nail Products
February 1, 2002
Men-as prospective clients-require different approaches and attitudes to entice them into the salon. Before you decide to market to the opposite sex, you need to make sure you salon and your service menu are ready for them.
Keywords: Cuccio Naturale George Schaeffer male clients men's services niche marketing
August 1, 2001
After rejecting numerous names for his new lava stone for pedicures -- including "The Pet Rock" and "Chia Rock" -- Tony Cuccio settled on The Earth Stone Lava Pumice.
Keywords: Cuccio Naturale Tony Cuccio
July 1, 2001
Designing a workstation setup that’s simple and pleasing to the eye can set the tone for creating a spa-like atmosphere.
Keywords: Cuccio Naturale Tony Cuccio workstations
June 1, 2001
Many salons cannot afford to go the full day spa route, but they can achieve a spa-like atmosphere by providing little touches to each area.
Keywords: Cuccio Naturale salon decor/design Tony Cuccio
May 1, 2001
A day spa is where women can go to get away from the stress of everyday life to relax and pamper their minds and their bodies. And the nail business is changing for the better. There are more services being offered in hand and foot care.
Keywords: Cuccio Naturale Just My Opinion spa services Tony Cuccio
March 1, 2001
Baby boomers turning 50 and older Americans are redefining aging. Appeal to them as clients by target marketing, customizing services, and understanding their concerns.
Keywords: arthritic clients circulation disorders elderly clients hammertoes niche marketing