February 1, 2007
Women want to be a better version of themselves. They’re looking for products that will transform them, but they’re also looking for a great deal. At a recent trade show, The Benchmarking Company’s Alisa Marie Beyer presented these findings, found via a survey conducted by her beauty marketing research firm. Read on to find out what else the study showed — and how you can use it to your advantage.
Keywords: consumer product brands marketing/promotions retail merchandising retailing trends
January 1, 2005
The nail industry is ever-evolving. Nail veterans give us their take on the changes, both good and bad, they’ve witnessed firsthand and how they’ve grown throughout the years.
Keywords: acrylics education negative industry press pedicures trends
February 1, 1997
We polled marketing experts, nail technicians, and salon owners for their best suggestions on how to find new customers…and keep the ones you have.
Keywords: building your clientele business building customer service organization techniques
July 1, 1989
A brief survey tells us that artificial services are your mainstays.
Keywords: computer systems enhancements odorless systems trends wraps