February 1, 2013
| Article
Sell an assortment of Valentine’s Day gifts for him, her, and them! Everything from clever cards to sparkling champagne glasses will cover all of your clients’ bases.
Keywords: Retail Boutique retail boutique items retail merchandising Valentine's Day Valentine's Day services
February 13, 2012
| Article
What’s the quickest way to a client’s heart? Is it through endearing nail tech personalities, attention to smile lines, or wham-bam Valentine’s Day salon specials?
Keywords: holidays marketing/promotions Valentine's Day Valentine's Day services
February 1, 2012
| Demo
Especially perfect for Valentine's Day, this pedicure coats your client's feet in chocolately goodness.
Keywords: CND INM Keyano Aromatics OPI Products pedicures
November 11, 2011
| Demo
Salon owner Melodie Hand uses her own product line, dubbed Tickled Pink Bath Boutique, in this blissful berry-themed pedicure.
Keywords: INM nail tech made Signature Services Valentine's Day Valentine's Day services
April 20, 2011
| Article
Take advantage of the increased demand for double services and your salon could gain the reputation of being the go-to place to meet for coffee, drinks, even dinner and a movie.
Keywords: couple services marketing/promotions mommy and me manicures Mother's Day Mothers's Day promotions
February 15, 2011
| Demo
Amber Edwards of Suzanne Denee Salon, Saint Charles, Ill., offers a CA Botanica pedicure that is the perfect guilt-free chocolate indulgence for your clients.
Keywords: chocolate essential oils foot masks foot scrubs pedicures
February 1, 2011
| Demo
Salon footique in Columbus, Ga., shows how to perform a decadent The Dessert pedicure.
Keywords: Cake Beauty Lalicious pedicures seasonal services service recipes
January 1, 2011
| Demo
The Nail Lounge in Costa Mesa, Calif., offers this rose-themed pedicure.
Keywords: natural ingredients pedicures service recipes Signature Services Valentine's Day
December 28, 2010
| Video
Amber Edwards at Suzanne Denee Salon, Saint Charles, Ill., shares the steps for doing a Fizzing Chocolate Peppermint Spa Pedicure. CA Botanica products are used.
Keywords: seasonal services Signature Services Valentine's Day services
April 1, 2010
| Demo
Even just the service names sound enticing — coconut milk pedicure, eucalyptus manicure, cosmopolitan mani-pedi — but how do you come up with these ideas? Brainstorming experts and salon owners share how to turn even a small idea into a big nail service that will liven up your menu.
Keywords: adding new services business building customer service service recipes Valentine's Day services
April 1, 2008
| Article
Bringing more men into your salon can be easier than you think. With a few small tweaks to your existing salon space and service menu, a male-friendly environment could be just a beer away.
Keywords: couple services male clients marketing/promotions men's services niche marketing
October 1, 2006
| Article
Ready to snag publicity for yourself and your salon? Armed with effective PR tools and a lot of determination, you can create a media buzz that helps draw new clientele.
Keywords: marketing/promotions Valentine's Day services
February 1, 2002
| Article
Men-as prospective clients-require different approaches and attitudes to entice them into the salon. Before you decide to market to the opposite sex, you need to make sure you salon and your service menu are ready for them.
Keywords: male clients men's services niche marketing Valentine's Day services
November 1, 2000
| Article
Unredeemed gift certificates are not money in your pocket. Even if the expiration date is past (and the state decides that), the money paid still rightfully belongs to the intended gift recipient.
Keywords: gift certificates sales tax Valentine's Day services
January 1, 1999
| Article
Salon owners fixes up clients on Valentine's Day
Keywords: seasonal services Valentine's Day Valentine's Day services
