April 27, 2012
| Article
You want to market to clients but can’t figure out how to get the most bang for your buck. How do you make the most of all the advertising mediums open to you?
Keywords: advertising/promotions Facebook marketing loyalty programs marketing/promotions web marketing
November 29, 2011
| Article
Those square barcodes designed to be read by smartphones, QR codes are really just a way to get a lot of information into a little bit of space.
Keywords: marketing/promotions web marketing
October 15, 2011
| Article
Social Media Marketing: A Guide for Beauty Professionals is a beginner’s guide and overview of the big three social media networks: Facebook, Twitter, and LinkedIn.
Keywords: Facebook marketing web marketing
August 18, 2011
| Article
Daily deal sites like Groupon, LivingSocial, and countless others allure nail salons to advertise by their amazing reach and lightning-fast response times, but are they worth the pain in the you know what?
Keywords: advertising/promotions consumer advertising customer service marketing/promotions web marketing
July 21, 2011
| Article
Being asked to “check in” is something most of us associate with busy airports, over-filled suitcases, and holidays abroad. But it is becoming an increasingly important marketing tool for salons, thanks to new services from Internet giants like Google and Facebook.
Keywords: Facebook marketing smartphone apps smartphones social media web marketing
July 21, 2011
| Article
As a salon owner or nail technicians if you aren’t participating in some sort of social media effort, I’m afraid to say you are in danger of being left behind. Staying “linked in” online has to become part of your job as well.
Keywords: Facebook marketing On My Mind social media web marketing
July 20, 2011
| Article
A web design company specializing exclusively in the beauty industry, Stylenet.com offers salon websites starting at $59 per month.
Keywords: web marketing websites
July 7, 2011
| Article
Use this Internet marketing checklist to assess your progress toward an exceptional online marketing strategy for your salon. Follow the steps to take your business to the next level.
Keywords: Facebook marketing web marketing
June 30, 2011
| Video
On Sunday, June 5, 2011 at the Premiere Orlando Beauty Show, CND orchestrated this amazing flash mob in the main foyer of the show floor to help promote it's popular Shellac line. NAILS editor Hannah Lee contributed footage shown in this video. To see her full wide-angle version of the production, click here.
Keywords: CND marketing/promotions Premiere Orlando tradeshows web marketing
June 7, 2011
| Video
On Sunday, June 5, 2011 at the Premiere Orlando Beauty Show, CND orchestrated this amazing flash mob in the main foyer of the show to help promote it's popular Shellac line.
Keywords: CND marketing/promotions Premiere Orlando tradeshows web marketing
June 6, 2011
| Article
You have a job. That’s a major accomplishment! Now make sure you have eye-catching promotional materials to lure clients to your table.
Keywords: business cards career handbook marketing/promotions newbie web marketing
March 29, 2011
| Article
There are more than 500 million people on Facebook. Increase awareness of your salon and get new clients in your doors with smartly written Facebook advertising campaigns. We’ll show you how.
Keywords: Facebook marketing marketing/promotions web marketing
January 3, 2011
| Encyclopedia
The founder of BeautyTech.com, Debbie Doerrlamm (right, with Cyndy Drummey) was the first nail technician with a commercial site on the web.
Keywords: BeautyTech.com Debbie Doerrlamm web marketing
December 29, 2010
| Encyclopedia
Web marketing means using the Internet to promote and advertise your business.
Keywords: social media web marketing
November 22, 2010
| Photo Gallery
Stitched together from the best of the web, the Franken-Web is a compilation of 17 awesome salon website features we’ve found online. Use these examples to inspire your own salon website, and watch your business come alive.
Keywords: business web marketing
