November 7, 2012
| Article
Sweet Nail’s video testimonials make stars of the salon’s clients while they sell the services in a low-key yet professional way.
Keywords: web marketing websites to watch
September 18, 2012
| Article
With so many social media outlets at your fingertips, it’s easy to market yourself these days. But you still need a plan — and it needs to be a good one. Industry coach and consultant Bryan Durocher of Durocher Enterprises offers the following bits of wisdom to make sure you’re not just spinning your wheels.
Keywords: social media web marketing
July 30, 2012
| Article
In just two years, Pinterest has amassed more than 10 million users. With a record like that, it’s a place where salons should consider developing a presence.
Keywords: marketing/promotions social media web marketing
July 25, 2012
| Article
Wix is a do-it-yourself website builder for creating and customizing your own web presence — website, Facebook page, and mobile site.
Keywords: web marketing websites
May 23, 2012
| Article
Scheduling on your website is more convenient for clients, and 70% say they’d rather make appointments online than pick up the phone, according to the folks at online appointment setting company Full Slate.
Keywords: appointment tracking web marketing
May 23, 2012
| Article
WebOpenings.com is a marketplace that assists salon and spas in booking those open appointments that would otherwise go unused.
Keywords: appointment tracking web marketing
May 23, 2012
| Article
If you’re frustrated by the amount of work it takes to develop and deliver an exceptional site, you can let The Nail Superstore do the work for you with its new Salon Web Template.
Keywords: The Nail Superstore web marketing websites
April 27, 2012
| Article
You want to market to clients but can’t figure out how to get the most bang for your buck. How do you make the most of all the advertising mediums open to you?
Keywords: advertising/promotions Facebook marketing loyalty programs marketing/promotions web marketing
November 29, 2011
| Article
Those square barcodes designed to be read by smartphones, QR codes are really just a way to get a lot of information into a little bit of space.
Keywords: marketing/promotions web marketing
October 15, 2011
| Article
Social Media Marketing: A Guide for Beauty Professionals is a beginner’s guide and overview of the big three social media networks: Facebook, Twitter, and LinkedIn.
Keywords: Facebook marketing web marketing
August 18, 2011
| Article
Daily deal sites like Groupon, LivingSocial, and countless others allure nail salons to advertise by their amazing reach and lightning-fast response times, but are they worth the pain in the you know what?
Keywords: advertising/promotions consumer advertising customer service marketing/promotions web marketing
July 21, 2011
| Article
Being asked to “check in” is something most of us associate with busy airports, over-filled suitcases, and holidays abroad. But it is becoming an increasingly important marketing tool for salons, thanks to new services from Internet giants like Google and Facebook.
Keywords: Facebook marketing smartphone apps smartphones social media web marketing
July 21, 2011
| Article
As a salon owner or nail technicians if you aren’t participating in some sort of social media effort, I’m afraid to say you are in danger of being left behind. Staying “linked in” online has to become part of your job as well.
Keywords: Facebook marketing On My Mind social media web marketing
July 20, 2011
| Article
A web design company specializing exclusively in the beauty industry, Stylenet.com offers salon websites starting at $59 per month.
Keywords: web marketing websites
July 7, 2011
| Article
Use this Internet marketing checklist to assess your progress toward an exceptional online marketing strategy for your salon. Follow the steps to take your business to the next level.
Keywords: Facebook marketing web marketing
