Topic : web marketing

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Advertising in the Age of Information Overload

April 27, 2012  | Article

You want to market to clients but can’t figure out how to get the most bang for your buck. How do you make the most of all the advertising mediums open to you?  

Keywords: advertising/promotions   Facebook marketing   loyalty programs   marketing/promotions   web marketing  

Know the Code

November 29, 2011  | Article

Those square barcodes designed to be read by smartphones, QR codes are really just a way to get a lot of information into a little bit of space.

Keywords: marketing/promotions   web marketing  

Be a Social Media Success

October 15, 2011  | Article

Social Media Marketing: A Guide for Beauty Professionals is a beginner’s guide and overview of the big three social media networks: Facebook, Twitter, and LinkedIn.

Keywords: Facebook marketing   web marketing  

Should You Be a Groupon Groupie?

August 18, 2011  | Article

Daily deal sites like Groupon, LivingSocial, and countless others allure nail salons to advertise by their amazing reach and lightning-fast response times, but are they worth the pain in the you know what?    

Keywords: advertising/promotions   consumer advertising   customer service   marketing/promotions   web marketing  

Making the Most of Web Check-ins

July 21, 2011  | Article

Being asked to “check in” is something most of us associate with busy airports, over-filled suitcases, and holidays abroad. But it is becoming an increasingly important marketing tool for salons, thanks to new services from Internet giants like Google and Facebook.

Keywords: Facebook marketing   smartphone apps   smartphones   social media   web marketing  

On My Mind: Your (Social Media) Presence Is Required

July 21, 2011  | Article

As a salon owner or nail technicians if you aren’t participating in some sort of social media effort, I’m afraid to say you are in danger of being left behind. Staying “linked in” online has to become part of your job as well.

Keywords: Facebook marketing   On My Mind   social media   web marketing  

Stylenet Sites Are Easy to Update

July 20, 2011  | Article

A web design company specializing exclusively in the beauty industry, Stylenet.com offers salon websites starting at $59 per month.

Keywords: web marketing   websites  

Internet Marketing: Taking the Next Step

July 7, 2011  | Article

Use this Internet marketing checklist to assess your progress toward an exceptional online marketing strategy for your salon. Follow the steps to take your business to the next level. 

Keywords: Facebook marketing   web marketing  

Premiere Orlando: CND Shellac Flash Mob Official Video

June 30, 2011  | Video

On Sunday, June 5, 2011 at the Premiere Orlando Beauty Show, CND orchestrated this amazing flash mob in the main foyer of the show floor to help promote it's popular Shellac line. NAILS editor Hannah Lee contributed footage shown in this video. To see her full wide-angle version of the production, click here.

Keywords: CND   marketing/promotions   Premiere Orlando   tradeshows   web marketing  

CND Brings a Flash Mob to Premiere Orlando Beauty Show

June 7, 2011  | Video

On Sunday, June 5, 2011 at the Premiere Orlando Beauty Show, CND orchestrated this amazing flash mob in the main foyer of the show to help promote it's popular Shellac line.

Keywords: CND   marketing/promotions   Premiere Orlando   tradeshows   web marketing  

How to Market Your Services When You're First Starting Out

June 6, 2011  | Article

You have a job. That’s a major accomplishment! Now make sure you have eye-catching promotional materials to lure clients to your table.

Keywords: business cards   career handbook   marketing/promotions   newbie   web marketing  

Facebook Your Way to a Full Book

March 29, 2011  | Article

There are more than 500 million people on Facebook. Increase awareness of your salon and get new clients in your doors with smartly written Facebook advertising campaigns. We’ll show you how.

Keywords: Facebook marketing   marketing/promotions   web marketing  

Debbie Doerrlamm

January 3, 2011  | Encyclopedia

The founder of BeautyTech.com, Debbie Doerrlamm (right, with Cyndy Drummey) was the first nail technician with a commercial site on the web.

Keywords: BeautyTech.com   Debbie Doerrlamm   web marketing  

web marketing

December 29, 2010  | Encyclopedia

Web marketing means using the Internet to promote and advertise your business.

Keywords: social media   web marketing  

Franken-Web: 17 Awesome Salon Website Features

November 22, 2010  | Photo Gallery

Stitched together from the best of the web, the Franken-Web is a compilation of 17 awesome salon website features we’ve found online. Use these examples to inspire your own salon website, and watch your business come alive.

Keywords: business   web marketing  

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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