Topic : web marketing

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Franken-Web: 17 Awesome Salon Website Features

November 22, 2010  | Photo Gallery

Stitched together from the best of the web, the Franken-Web is a compilation of 17 awesome salon website features we’ve found online. Use these examples to inspire your own salon website, and watch your business come alive.

Keywords: business   web marketing  

25 Business-Building Tips for Booth Renters

November 17, 2010  | Article

Being your own boss is a rewarding choice, but it takes commitment and perseverance. Seasoned techs offer tips to help you succeed.

Keywords: adding new services   advertising/promotions   booth rental   business   business tools  

NSI Launches Business Development E-Book

November 17, 2010  | Article

A new business development e-book titled Building Your Clientele in 6-9 Months: A 360° Guide to Generating Income is available on the NSI website to help nail technicians across the globe.

Keywords: business   business tools   keeping your business competitive   marketing/promotions   NSI  

Tune In to Nail Talk Radio

November 15, 2010  | Article

Hosted by Athena Elliott, a certified medical nail technician and a Minx specialist, the show gives listeners the straight talk on the nail biz — including current trends, industry news, interviews with celebrity manicurists and industry leaders, and local salon reviews.

Keywords: fashion   trends   web marketing  

A Video Can Make Your Salon a Star

September 1, 2010  | Article

For many potential clients, the Internet is their first stop in the search for salons. While a salon menu, contact information, and great pictures of your salon (and even your nails) are a necessity, a snazzy, snappy promo-video can really help set your salon apart from the rest.

Keywords: keeping your business competitive   marketing/promotions   promoting your services   social media   video training  

The Benefits of Being the “Best of”

July 1, 2010  | Article

“Best of” lists help raise a salon’s profile, improve their reputation, and build loyalty among their clientele. How do these salons make the list? And how can your salon get in on the action?

Keywords: marketing/promotions   professional image   promoting your services   web marketing  

Online Press Releases Get the Word Out

July 1, 2010  | Article

Using free websites that distribute press releases to search engines can be an inexpensive and effective way to spread news and information about your salon.

Keywords: business   business tools   marketing/promotions   web marketing  

On My Mind: Can I Google You?

April 1, 2010  | Article

Today, more than ever, your clients use the Internet as extensions of their everyday lives.

Keywords: consumer marketing   Hannah Lee   On My Mind   web marketing   websites  

On the Road: Color Me Green, Manhattan Beach, Calif.

March 1, 2010  | Article

It’s sometimes instructive to take a look at the nail salon industry from the other side of the chair: the client’s side. That’s why it can be especially insightful to chat with a select breed of nail salon owner: the client-turned-salon entrepreneur.

Keywords: natural nail care   On the Road   opening a new salon   pedicure areas   pedicures  

Groupon: Quick Sales, New Clients

March 1, 2010  | Article

Recently, Groupon’s New York City website featured a $25 Hot Lavender Cream Manicure at Sweet Lily Natural Nail Spa for just $12. When the day was over, Sweet Lily had sold 1,661 Groupons, far surpassing its 200-purchase minimum.

Keywords: advertising/promotions   marketing/promotions   web marketing  

A Walk Down Blog Avenue

February 1, 2010  | Article

Blogs can be a wonderful outlet for personal creativity, as well as powerful business tools to help build a loyal clientele. Here are some things to remember if you decide to start your own blog.

Keywords: blogs   business tools   networking   social media   web marketing  

Week 16: Is Your Website Fresh Enough?

November 16, 2009  | Article

Did you know the mysterious Google algorithm that determines your search page ranking favors websites that update their content frequently? So if it’s been a while since you’ve freshened up your site, a little tweaking may be in order; this will keep it interesting to both the search engines and to your clients.

Keywords: 2010 Project   business building   recession   web marketing  

Week 15: Check Your E-mail List…Check It Twice

November 10, 2009  | Article

For the last five years retailers have followed a trend that spa owners need to be aware of. Don’t forget the Internet. Four of the eight biggest retail e-mail volume days of the year occurred in the weeks before Christmas last year. These days actually have names, “Cyber Monday” (November 27) with the following three Mondays being referred to as “Echo Mondays” (December 4, 11 and 18). Sending out e-mails to your data base around these dates makes good sense.

Keywords: 2010 Project   holidays   recession   web marketing  

The Do's and Dont's of Advertising on Craigslist

October 1, 2009  | Article

Nail technicians are advertising their skill on Craigslist.org, and for the most part, they've benefitted well from the experience.

Keywords: advertising/promotions   marketing/promotions   web marketing   websites  

Save a Tree

September 1, 2009  | Article

Making a conscious effort to be green is important not only from an environmental point of view but also from a marketing and public relations point of view.

Keywords: green business   recycled materials   recycling   web marketing  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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