Topic : web marketing

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Websites That Work for You

August 1, 2007  | Article

Clients can’t come to you if they can’t find you. With a little know-how, you can greatly improve your salon’s ranking on popular search engines like Google and Yahoo. Learn what easy steps you can take so these search engines help to build your business for you.

Keywords: marketing/promotions   web marketing  

Learn How to E-Organize

May 1, 2007  | Article

Can’t find your client’s phone number or that note you made about the product system you used on her last? Are you in a panic when tax time approaches and your records are nowhere at hand? If your organizational skills are lacking, here are three software programs designed to help.

Keywords: organization   web marketing  

Ask the Webmaster: Common Questions About Using the Internet

February 1, 2007  | Article

Who are all those people on my AIM Buddy List? How do I get my photos online? What’s that green stuff on my client’s nails? Find out what questions BeautyTech.com webmaster Debbie Doerrlamm hears most often and how she responds.

Keywords: web marketing  

Salon-Finder Websites: Do Online Directories Attract New Clients?

November 1, 2005  | Article

Should you list your salon on the Internet? With free listings you have nothing to lose, but the jury’s still out on the benefit of paying for online advertising.

Keywords: advertising/promotions   building your clientele   web marketing  

9 Salon Investments That Really Pay Off

August 1, 2003  | Article

Sometimes you have to spend money to make money. Salon owners share their salon-tested investment ideas — both big and small — that not only pay for themselves, but boost profits over time.

Keywords: business building   mentoring   tanning   web marketing  

The Beauty of the Internet

July 1, 2001  | Article

Several of the first big-name beauty dot-coms came in like lions in 1999, then went out like lambs in 2000. Beauty on the Internet, though, isn’t about to fade away. What does the future hold for online beauty buying?

Keywords: web marketing   websites   websites to watch  

Reader to Reader: How do you market your salon?

April 1, 2000  | Article

Readers share tips on marketing by using everything from advertising to using gift certificates. 

Keywords: advertising/promotions   client referral systems   gift certificates   marketing/promotions   Reader to Reader  

Get With It … On-Line

November 1, 1998  | Article

If you aren't online yet chatting with other nail techs, you're missing a unique opportunity.

Keywords: As I See It   BeautyTech.com   Debbie Doerrlamm   web marketing   websites  

Nails on the ‘Net

November 1, 1996  | Article

What does “surfing the ‘net”mean? What is that “dot com”thing?

Keywords: 1990s   web marketing   websites  
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