February 24, 2015
For the past year and a half, salon owner Rachael Waggoner has been investing precious marketing funds in pay-per-click advertising on Yelp.
February 6, 2015
Nail Talk Radio hosts a nail round table at the Vicki Peters "Nail Those Profits at Sea" Cruise featuring Brandy Coull, Jessica Hoel, AthenA Elliott, Karen Hodges, Alex Fox, and Holly Schippers.
December 1, 2014
This month we asked nail techs:How do you react to negative feedback on Yelp? Do you respond?
January 3, 2014
A day spa and two med spas were among 19 companies cited by New York Attorney General Eric T. Schneiderman for posting fake consumer reviews online — a practice called “astroturfing.”
September 14, 2013
Through sites like Yelp, word-of-mouth about nail salons now reaches millions of people online in a matter of seconds.
June 13, 2013
My advice: Find out from your clients what sites they are active on before adding these sites to your lineup. Set up your accounts across the platforms where the majority of your clients already are.
August 29, 2012
Salon owners have more control of their online reputations than you might think. Up the interaction on consumer review sites to get the most out of social networking.
June 28, 2012
At some point every salon owner is going to come face-to-face with negative online reviewers, but it does not have to be doomsday for your salon or spa.
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Nail Looks From NYFW F/W2015188 photos
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Do I need a special permit to do medical pedicures?
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