Topic : youth marketing

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Pride and Joi

November 1, 2008  | Article

Joi Nail Spa in Berkeley, Calif., enriches its community with a unique assortment of services, including authentic Chinese reflexology.

Keywords: eco-conscious salons   massage   mommy and me manicures   natural ingredients   reflexology  

Luraco Children’s Pedicure Spa

October 1, 2008  | Demo

Luraco’s mini-spa helps salon owners broaden their client base. Designed specifically for children, the Luraco Mini-Spa is compact and includes an interchangeable cartoon head, portable DVD player, and several colors to choose from that children will enjoy. This new product will help increase salon revenue and differentiate your salon from the others.

Keywords: pedicure spas   pedicures   youth marketing  

On My Mind: Girls Just Want to Have Pedicures

August 1, 2008  | Article

Keywords: building your clientele   children's services   Hannah Lee   niche marketing   On My Mind  

On the Road: Mani Pedi Cutie!, Hermosa Beach, Calif.

August 1, 2008  | Article

Mani Pedi Cutie! caters to moms and daughters - providing them with their own individual space and needs.

Keywords: boutique nail salon   On the Road   pedicure areas   salon furnishings   salon parties  

Healthy Habits Start Early

March 1, 2008  | Article

Educating teenage girls and "'tweens" about the importance of wearing shoes, clipping hang nails, and hand-washing, is one way this salon markets to the younger crowd while helping the girls earn their scouting badges at the same time.

Keywords: building your clientele   coupons   marketing/promotions   youth marketing  

A Child’s Tale

November 1, 2007  | Article

Full-service salon Spa Di Da in West Hollywood, Calif., has a unique client base. Here’s a hint: their favorite TV show is Sesame Street and their favorite nighttime activity is reading “Goldilocks and the Three Bears” until they fall asleep.

Keywords: salon profiles   youth marketing  

Are They There Yet?

September 1, 2006  | Article

There’s no arguing that kids these days are growing up faster than they did 25 years ago. But just because they want to be older faster, does that mean you should help them? Manufacturers, experts, and techs discuss just how young is too young for various nail services and how to perform services on and attract younger clients.

Keywords: youth marketing   youth services  

Pedicures & Manicures for Young Clients?

September 1, 2006  | Article

When kids are younger it seems like they can’t grow up soon enough. They spend days dreaming about what adulthood will be like (I dreamt that I would be a nun who smoked cigarettes), and they mimic the adults they see in their lives — parents, teachers… Jessica Simpson.

Keywords: educating clients   youth marketing   youth services  

The Wedding Party

June 1, 2004  | Article

Every spring and summer a tide of overwrought brides makes a mad dash to salons and spas looking for some much-needed relaxation, pampering, and primping. Some savvy salons have already made a healthy business of catering to their needs and princess fantasies. Here we show you what they are doing and how you can make your salon a destination spot for the marrying kind.

Keywords: bridal nail art   customer service   salon parties   seasonal services   youth marketing  

Keeping the College Crowd Polished

November 1, 2003  | Article

Market your services to students and turn them into loyal clients. Read on for tips from salons who've successfully brought students in--and kept them coming back. From advertising in the school paper to participating in sorority events, there's more than one way to go about it.

Keywords: advertising/promotions   business   keeping your business competitive   marketing/promotions   niche marketing  

A League of Your Own

February 1, 2003  | Article

Caught between high-volume discount salons and high-end mega-spas? Rather than try to win by their rules, write your own rules geared to a more narrow and tailored clientele and create your own niche.

Keywords: boutique nail salon   elderly clients   men's services   natural nail care   opening a new salon  

Behind the Scenes: Elsbeth Schutz

May 1, 2002  | Article

Keywords: Behind the Scenes   CND   doing nails for photo shoots   Orly   youth marketing  
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Encyclopedia

A UV top coat goes over either polish or cured acrylic and dries with the aid of a UV light. While not a gel, a UV top coat does have some of the same...
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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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