November 1, 2008
Joi Nail Spa in Berkeley, Calif., enriches its community with a unique assortment of services, including authentic Chinese reflexology.
Keywords: eco-conscious salons massage mommy and me manicures natural ingredients reflexology
October 1, 2008
Luraco’s mini-spa helps salon owners broaden their client base. Designed specifically for children, the Luraco Mini-Spa is compact and includes an interchangeable cartoon head, portable DVD player, and several colors to choose from that children will enjoy. This new product will help increase salon revenue and differentiate your salon from the others.
Keywords: pedicure spas pedicures youth marketing
August 1, 2008
Mani Pedi Cutie! caters to moms and daughters - providing them with their own individual space and needs.
Keywords: boutique nail salon On the Road pedicure areas salon furnishings salon parties
March 1, 2008
Educating teenage girls and "'tweens" about the importance of wearing shoes, clipping hang nails, and hand-washing, is one way this salon markets to the younger crowd while helping the girls earn their scouting badges at the same time.
Keywords: building your clientele coupons marketing/promotions youth marketing
November 1, 2007
Full-service salon Spa Di Da in West Hollywood, Calif., has a unique client base. Here’s a hint: their favorite TV show is Sesame Street and their favorite nighttime activity is reading “Goldilocks and the Three Bears” until they fall asleep.
Keywords: salon profiles youth marketing
September 1, 2006
There’s no arguing that kids these days are growing up faster than they did 25 years ago. But just because they want to be older faster, does that mean you should help them? Manufacturers, experts, and techs discuss just how young is too young for various nail services and how to perform services on and attract younger clients.
Keywords: youth marketing youth services
September 1, 2006
When kids are younger it seems like they can’t grow up soon enough. They spend days dreaming about what adulthood will be like (I dreamt that I would be a nun who smoked cigarettes), and they mimic the adults they see in their lives — parents, teachers… Jessica Simpson.
Keywords: educating clients youth marketing youth services
June 1, 2004
Every spring and summer a tide of overwrought brides makes a mad dash to salons and spas looking for some much-needed relaxation, pampering, and primping. Some savvy salons have already made a healthy business of catering to their needs and princess fantasies. Here we show you what they are doing and how you can make your salon a destination spot for the marrying kind.
Keywords: bridal nail art customer service salon parties seasonal services youth marketing
November 1, 2003
Market your services to students and turn them into loyal clients. Read on for tips from salons who've successfully brought students in--and kept them coming back. From advertising in the school paper to participating in sorority events, there's more than one way to go about it.
Keywords: advertising/promotions business keeping your business competitive marketing/promotions niche marketing
February 1, 2003
Caught between high-volume discount salons and high-end mega-spas? Rather than try to win by their rules, write your own rules geared to a more narrow and tailored clientele and create your own niche.
Keywords: boutique nail salon elderly clients men's services natural nail care opening a new salon
May 1, 2002
When we told Elsbeth that we were shooting a teen cover to go with our cover story on teenagers, she conducted an informal poll of teenage girls in her neighborhood to see what they like to wear on their nails.
Keywords: Behind the Scenes CND doing nails for photo shoots Orly youth marketing