Topic : youth marketing

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Ah, to Be a Kid Again

January 1, 2002  | Article

At Eclips Kids Salon and Spa  the brightly decorated interior caters to the under-14 crowd with toys, stuffed animals, and video games.

Keywords: youth marketing   youth services  

Tap the Teen Market

May 1, 2001  | Article

Teen People says that teens are spending a fair amount of their allowances in salons.

Keywords: industry research   teens   youth marketing   youth services  

Create Teen “Know-It-Alls”

May 1, 2001  | Article

Teen People’s recent survey of 9,000 self-appointed “leaders of pop culture” ages 13-21 found that more than 25% of the teens visit a salon for nail care.

Keywords: niche marketing   youth marketing   youth services  

We Know What Girls Like

May 1, 2000  | Article

Two things characterize today’s teens — a strong desire for self-expression and the luxury of disposable income. Both spell good news for the nail industry. As more students nationwide are required to wear uniforms, teens are relying on their nails to make a statement about their individuality.

Keywords: niche marketing   youth marketing   youth services  

Kids’ Stuff

August 1, 1997  | Article

Bright nail color and fun nail art rank high on pre-teens’ “way cool list.” Be the one to capture their interest and introduce them to salon services by throwing kids parties in your salon.

Keywords: children's services   salon parties   teens   youth marketing   youth services  

Making Magic With Makeover Parties

August 1, 1995  | Article

Three salon owners ventured into the world of children’s parties. They came out with renewed enthusiasm and roomful of potential clients.

Keywords: kids manicures   nail makeovers   salon parties   youth marketing   youth services  

It’s a Girl Thing

February 1, 1995  | Article

Many of our readers report taking a great deal of pleasure in giving a little girl her first manicure, or helping to prepare her for a special occasion.

Keywords: children's services   kids manicures   youth marketing   youth services  

Kids Crave Nail Art

April 1, 1994  | Article

“I had one lady who was trying to get her granddaughter to stop sucking her thumb, so she asked me to paint Barney on it.”

Keywords: youth marketing   youth services  

Getting The Word Out By Balloon

July 1, 1993  | Article

Helen’s Hair Studio has found a unique way to make customers beat a path to the front door.

Keywords: consumer marketing   marketing/promotions   youth marketing  

Managing the Twenty-Something Generation

April 1, 1992  | Article

In a new twist on an old lyric, baby boomers are calling today’s youth impossible to manage. Is the new generation of workers bringing us to the eve of destruction?

Keywords: hiring nail technicians   recruiting   staff management   staff retention   youth marketing  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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