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NAILS Magazine - November 2009
click to enlarge
In this Issue:
Features
”I Would Have Done It Differently”
Current and former salon owners share their personal insights on the things they would go back and change, if only they could. Learn from their experiences as you’re planning your own career.
Enter the Holidays Retail Ready
As the winds start to chill and the holidays return, stock your shelves with new retail products, and see how much extra revenue you can earn. Manufacturers offer plenty of new products for this upcoming holiday season to help techs increase their retail and get a boost at the end of a tough year.
Seven Ways to Market to Seniors
When mobility becomes limited, aging men and women who always saw pedicures as a beauty treatment may realize it’s a great alternative to monthly visits to the podiatrist for basic foot maintenance. Tap into this niche of golden girls and guys with some targeted marketing techniques.
In the Clean: The Great Salon Bug Battle
Salon sanitation has never been more important. With the recent swine flu scare and the dreaded MRSA lurking on surfaces all over, cleanliness and proper sanitation are essential to keep clients safe and your salon out of the news. To help combat germs in the salon knowledge, a commitment to your clients, and an assortment of professional sanitation methods can keep you in the clean.
TECHNIQUE
Demos
Step-by-steps from Wilaverde by Bodipure and Steri-Dent
Signature Services
Step-by-steps for a Rosemary-Citrus Spa Pedicure and Caviar & Pearl Foot Treatment
Manipulating Below the Knee
Incorporate a nice foot and calf massage into your pedicures thanks to Renee Doran, educator for OPI and experienced pedicurist at Glitz Salon in Rodchester Hills MI.
STYLE
Nail Art Studio
Step-by-steps on new nail art designs
Magnificent Marbleizing
This sparkly black-and-white marbleized gel design is perfect for intermediate-level nail artists.
Boutique: Sunless Tanning Products
Sunless tanning products are perfect for a healthy, UV-free tan year round.
BUSINESS
Reader to Reader
How often do you reevaluate your service menu?
Salon Profile
The Paris-inspired salon the Pampered Girl is co-owned by friends and former coworkers Christina Yang and Alexandra Armstead.
Do Retail Right
Because profit margins on retail goods are many times those of service dollars, retail is vital to the health of your business. Learn eight tricks for implementing a successful merchandising strategy – from product placement to lighting.
HEALTH
What are Neuromas?
Learn the symptoms and alert clients to the common problem that develops in the nerves of the foot.
Hurting Hands
What if no doctor or medical study could confirm it, but through a network of your peers you learned many nail techs develop similar pain in their wrist, fingers, and thumbs? Would you choose to proactively reduce your risk of pain based only on anecdotal evidence
Secret Ingredient: Pumpkin
A closer lok at this orange squash used in masks and peels.
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