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NAILS Magazine - March 2009
click to enlarge
In this Issue:
FEATURES
Signs of Spring
Spring is in the air. The birds are chirping, like ice is melting, the flowers are blooming and your clients are ready to soak up the sun with fresh fingers and tempting toes. We celebrate the arrival of the season with a polished twist on three of the common, yet marvelous, signs of spring.
The Nitty Gritty Guide to Marketing Your Salon
There are many different ways to market your services, so it’s key to figure out what works for your situation specifically, Here we’ve amassed some useful marketing ideas and important tips to remember. Use these to come ip with a plan of your own, and watch how much it can make a difference!
Boosting Morale in a Sagging Economy
The news is reporting layoffs, bailouts, and unstable world market. Clients are murmuring about tight budgets and personal cutbacks. With the air heavy with dread, nail techs should focus on their psyche and their systems.
TECHNIQUE
Demos
Step-by-steps from Bio Creative and Tootsing
Signature Services
Step-by-steps for a Lavender Mint Pedi and a Captain and Soak Pedicure
Gels ‘N Roses
Poland’s Agnieszka Ciszweska created these rose petal gel nails to welcome you to the world of nail art.
Cruise Control
How do you fix your client’s nails when she gets them done somewhere else – like when on vacation – and the workmanship isn’t up to par?
STYLE
Nail Art Studio
Step-by-steps on new nail art designs
Design Gallery
How did you choose your color palette?
Boutique Greeting Cards
This month we feature cute greeting cards you can retail in your salon.
BUSINESS
Reader to Reader
Where do you turn when you have a technical question about nails?
Salon Profile
Like the ingredients in its Apothecary Ritual, Blu Water Day Spa’s success depends on a base, the essentials, a dash of flavor, and someone to stir it all together.
In Their Sites
Using smart search-engine optimization (SEO) techniques will help bring people to your website.
HEALTH
What is Pseudomonas?
Careful attention to proper cleaning and disinfecting implements, and thorough prep and application are needed to reduce the likelihood o seeing green.
Medical Spas Target Hands and Feet for Rejuvenation
Technology is on fast-forward when it comes to anti-aging treatments for hands and feet.
Secret Ingredient; Milk
A closer look at this nutrient-rich moisturizer.
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