In its December issue, Allure finds beauty products, including Butter London 3 Free lacquers, that are under the radar, but  "quietly building cult status."

Londoners Sasha Muir and Noni Creme came up with 45 signature shades for the 3 Free line, excluding formaldehyde, toulene, and DBP. The mag found loyal followers in Seattle, where Muir first started out.

Staff Writer

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