Hot Off the Presses

The Name Game

Suzi Weiss-Fischmann of OPI tells Allure how her team comes up with polish names like My Chihuahua Bites and Suzi & the Lifeguard. “We look at maps and pictures, and we eat foods from the region we want to focus on,” Weiss-Fischmann says. She also explains how OPI’s best-selling shade, I’m Not Really a Waitress, got its name. “All the girls who work in L.A. restaurants tell you, ‘I’m not really a waitress; I’m an actress,’ Weiss-Fischmann says.

Keywords:   consumer press     OPI products     polish     Suzi Weiss-Fischmann  



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