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OPI Partners Up

OPI will be collaborating with the world’s largest beverage company, The Coca-Cola Company. Several of the company’s most recognized brands — including Coca-Cola, Diet Coke, Coke Zero, Cherry Coke, Vanilla Coke, Sprite, and Fanta — will be the inspiration for a line of OPI limited-edition nail lacquers that will launch internationally in June 2014.

“As the global leader in the professional nail industry, OPI is thrilled to partner with the world’s top beverage company, The Coca-Cola Company,” says Suzi Weiss-Fischmann, OPI co-founder and executive vice president. “These two iconic brands truly deliver happiness in a bottle — whether it’s a refreshing, invigorating sip of Coke or a set of fingers and toes perfectly polished with OPI nail lacquer.”

OPI has also joined toy design company JAKKS Pacific to collaborate on a new line of miWorld play environments, including a miniature OPI nail salon. In addition to the basic structure, each OPI miWorld includes miniature nail lacquer bottles, nail tools, a product display, a manicure table with two chairs, a gel lamp and light, a spa chair for pedicures, and an apron. The parts are moveable so you can design your own tiny salon. To complement the miWorld play set, OPI announced a custom Mini Nail Lacquer Pack featuring best-selling hues Need Sunglasses?, Do You Lilac It?, Princesses Rule!, and Funny Bunny.

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