Morgan Taylor is being heralded on Broadway and becoming a permanent fixture in this iconic landscape. Since May, a 15-second Morgan Taylor Professional Lacquer billboard ad has been running twice an hour, every hour, 24/7, and is set to continue through 2015. “Seeing our one-year-old brand in lights in Times Square is a huge milestone for the Morgan Taylor team,” says company CEO and founder Danny Haile. “We hope that visitors to Times Square will be inspired to ask their nail tech for a Morgan Taylor shade at their next salon appointment as a result of seeing the new ad.” The spot can be viewed in-person on Broadway between 44th and 45th Streets in New York City.

For more information, go to www.morgantaylorlacquer.com.

For reprint and licensing requests for this article, Click here.

Read more about