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OPI’s Suzi Weiss-Fischmann Discusses the Brand’s Origins

Suzi Weiss-Fischmann
<p>Suzi Weiss-Fischmann</p>

While at Wella Trend Vision 2016 in November, OPI co-founder Suzi Weiss-Fischmann revealed that the OPI success story began not as a professional nail care brand, but as a dental supply company. Realizing that dentures and artificial nail extensions share the same chemistry, Weiss-Fischmann saw an opening in the market and ran with it.

“We started by dropping off our Rubberband Special, which was a jar of powder, liquid, and powder rubber-banded together,” says Hungary-raised Weiss-Fischmann. “It was a huge hit, giving OPI its start in the professional nail industry, and eventually became the OPI traditional acrylic system.”

The brand debuted with 30 shades with now-iconic names that women still talk about — and many of those 30 shades are still popular today.

This is an excerpt of a story that originally ran on Click here to read the full story.

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