Business Management

PBA to Launch New Event in Long Beach in 2019

The NAHA Awards will take place at the STYL event next January. Pictured: Nails by 2017 NAHA winner Rochelle Dingman.
<p>The NAHA Awards will take place at the STYL event next January. Pictured: Nails by 2017 NAHA winner Rochelle Dingman.</p>

A new beauty event will debut in Long Beach, Calif., January 26-28, 2019. Sponsored by the Professional Beauty Assocation, STYL, the PBA Beauty Experience, is a three-day event designed for salon owners, stylists, and licensed beauty professionals. The North American Hairstyling Awards (NAHA) will join the STYL event on January 27, bringing a huge dose of energy and inspiration into the evening.

STYL (pronounced like the word “style”) will challenge traditional expo and convention standards by bringing together the beauty community while creating individual event experiences. The event was created based on over 300 hours of research with insights collected from individuals at every corner of the beauty industry. The plan is for each guest to leave feeling inspired, renewed, and rich with the knowledge they need to catapult their career.

For more information, visit www.probeauty.org.

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