
What Your Clients Decide in the First Ten Seconds
The research on ambient scent in service businesses is real, but more modest than the people selling it tend to admit.
Sponsored by Aura House
How to retain youth with red nails.


Glossy red nails look classic in every decade. For a younger look, experiment with a textured manicure by applying one coat of red polish over your client's dry polish. And for women of all ages, a good tip is to keep attention-getting red nails short and hands well moisturized.
Harper's Bazaar suggests Lancome's Bang Bang Red, a polish that suits all skin tones and glides on smoothly, and OPI Nail Lacquer in Red Shatter.

The research on ambient scent in service businesses is real, but more modest than the people selling it tend to admit.
Sponsored by Aura House

Premiere Show Group has announced IN FOCUS, the creative campaign behind the Premiere 2027 Show Tour, developed in collaboration with award-winning Ashlee Norman Hair & Team.

For Halloween, Sam Villa ArTeam's Ellen Devine creates witchy vibes with her Maleficent look.

Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.

Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.

The anniversary campaign includes a proposed French Manicure Day and submission of the original French Manicure Kit for consideration by the Smithsonian's Personal Care and Cosmetics Collection.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

For Christian Cowan’s Spring/Summer 2027 collection, the designer drew inspiration from classic feminine silhouettes, reimagined with a cool edge and unexpected textures.

MelodySusie is celebrating its 17th anniversary. It is a time to celebrate another year of growth, another year of innovation, and another chapter of the journey we've shared with nail lovers around the world. From first-time nail enthusiasts and bold creators to professionals turning passion into a career, we’re grateful for every person and community who has made nail artistry their own.
Sponsored by MelodySusie

Join us in congratulating this year's list of hardworking, game-changing individuals.