What Your Clients Decide in the First Ten Seconds
The research on ambient scent in service businesses is real, but more modest than the people selling it tend to admit.
Sponsored by Aura House
CND Launches Vinylux Weekly Nail Polish
From the company that brought you Shellac, CND Vinylux Weekly Nail Polish promises to change the way you think about polish.
by Staff
April 15, 2013
2 min to read
Some clients are so fashion-forward that they must be able to slip in and out of a new nail color at a moment’s notice. But of course, those same color-obsessed clients will be devastated if their chosen shade chips in just a few hours or days.
Enter CND Vinylux Weekly Polish — a new self-adhering color coat that may change your mind about nail polish. Says CND co-founder Jan Arnold: “For more than 60 years, the nail industry has essentially used the exact same lacquer formulation. Now nails can be free from traditional polish and embraced as the ultimate fashion accessory with new Vinylux, a revolutionary weekly polish system that allows women to flaunt their unique nail styles for an entire week.”
CND’s Vinylux launches with 62 colors (30 of which are matched to the company’s popular CND Shellac shades), and each is applied to the nails without any base coat.
No UV lamp is needed either. The Vinylux Weekly Top Coat is formulated to become more durable when exposed to natural light, helping prevent those pesky chips from occurring.
According to CND, Vinylux Weekly Polish dries in eight and a half minutes and removes with acetone-based polish remover in just one minute. Be the first to carry it as Vinylux launches to salons this month.
To watch a teaser video for CND’s Vinylux Weekly Polish, go to www.nailsmag.com/video/vinylux.
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