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Marketed-to-Men Nail Polish

February 1, 2012

According to Cosmopolitan, certain polish brands are starting to market lines catering to men. For example, EvolutionMan's lacquers have the tagline "for the no-nonsense rebel inside all of us."

Keywords: marketing/promotions   men's services   niche marketing   polish   trends  

Essie for "The Girl With the Dragon Tattoo" Star

January 30, 2012

Rooney Mara, star of recently released film "The Girl With the Dragon Tattoo," was featured on the cover of Allure's January 2012 issue wearing Essie's nail polish in Power Clutch.

Keywords: celebrities   Essie   fashion   polish  

Aquatic Nails Seen on Runways

January 27, 2012

According to Marie Claire's January 2012 issue, an ethereal sea-nymph look has been spotted all over the runways. To "catch" on, try offering SpaRitual's Nail Lacquer in Ebb & Flow.

Keywords: fashion   nail trends   SpaRitual   trends  

Reptile Nails

January 26, 2012

According to the January 2012 issue of Self Magazine, a surprising 82 percent of readers would wear a trendy snakeskin mani. Here are a few tips on how to achieve the look.

Keywords: CND   Nail art   nail trends   polish  

How to Use Adhesive Nail Wraps

January 25, 2012

Lucky magazine's January 2012 issue shows readers how to give a successful self-adhesive nail wrap manicure.

Keywords: beginner nail art   Essie   nail trends   polish adhesion   Tweezerman  

Jennifer Garner's Polish Pick

January 23, 2012

InStyle magazine asked Jennifer Garner in its January 2012 issue about the most recent polish she tried.

Keywords: celebrities   Essie   polish   winter pedicures  

OPI Shades Spotted at the Golden Globe Awards

January 19, 2012

According to a Jan. 17 press release, actresses Stacy Keibler and Laura Linney were spotted wearing new OPI polishes at the 69th Annual Golden Globe Awards.

Nurture Cuticles

January 18, 2012

In the January 2012 issue of Essence magazine, celebrity manicurist Lisa Logan shares some secrets on how to avoid dried-out cuticles in winter.

Keywords: celebrity nail techs   client health   cuticle treatments   seasonal services   winter pedicures  

Color Continuum: Red

January 13, 2012

Lucky magazine's January 2012 Beauty Spy reports that red is one of the season's best shades. Whether for a manicure or pedicure, you can't go wrong with this classic color.

Keywords: Deborah Lippmann   Essie   fashion   nail trends   OPI Products  

Dashing Diva Nail Appliqués are the Newest Hollywood Trend

January 12, 2012

Nail appliqués are the newest Hollywood trend, according to a Jan. 12 press release. After the Hollywood premiere of upcoming film "Joyful Noise," actress Queen Latifah appeared on this morning's Today Show flashing Dashing Diva DesignFX Bling Appliqués in "Look, Don't Touch."

Turn an Outfit into a Manicure

January 11, 2012

Lucky magazine, in its January 2012 issue, suggested turning a client's favorite outfit into a manicure. Elizabeth Monson, a Lucky blogger, was inspired by Prabal Gurung's pop-art floral blouse.

Keywords: Color Club   fashion   floral nail art   handpainted nail art   manicures  

Most Wanted Nail Shade for Teens

January 9, 2012

Teen Vogue named Nicole by OPI's Rainbow in the S-Kylie product number 10 on the magazine's "Ten Most Wanted" list of beauty products.

Keywords: fashion   glitter   Nicole by OPI   teens  

Tips and Tricks from the Pros

January 6, 2012

Teen Vogue, in its January 2012 issue, shares nail tips from the nail pros for creating runway-worthy manicures.

Keywords: animal print nail art   celebrity nail techs   Deborah Lippmann   fashion   glitter  

Mismatched Manicures

January 4, 2012

Cosmopolitan's January 2012 issue advocated the mismatched manicure as something readers should try.

Keywords: celebrities   Essie   manicures   nail trends   Orly  

Holiday Manicures to Lengthen and Slim Nails

January 3, 2012

First for Women magazine released two holiday-inspired manicures in their December 2011 issue that could dress up any outfit regardless of the season. Their compositions also help nails appear slimmer and longer.

Keywords: glitter   holiday nail art   LCN   magnetic products   Nicole by OPI  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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