Only with the NAILS group of publications do you have the coverage and REACH — covering everyone from students and newbies to Vietnamese salon owners to beauty supply stores. Our subscribers are in the U.S. and around the globe. They like to read a print magazine, but they also use the Internet to read more about their profession.
The most qualified advertising staff in the nail industry — with more than 40 years' experience in the nail business alone —is ready to assist you with all your marketing needs. We have options in print and online, as well as custom solutions.
Michelle Mullen, Associate Publisher/West Coast Sales
(310) 533-2465
michelle.mullen@bobit.com
Mary Baughman, East & Midwest Sales
(562) 377-0465
mary.baughman@bobit.com
Media Kit & Marketing Planner
NAILS Magazine's beauty group is an advertiser's best choice when looking to reach nail industry insiders. We have the longest reach of any publication in the industry, going deep into traditional nail salons, full-service salons with nail care, Vietnamese salons, new nail technicians and students, as well as school instructors and administrators.
Our online community is global. Half of our 180,000 monthly online visitors are international, and 65% of our 50,000+ Facebook fans are international as well, giving you true global reach.
We recommend an integrated program to help you reach into the market segments you most desire, that your company is best-suited to succeed with.
| NAILS qualified subscribers* |
57,315 |
NAILS Magazine reaches active, engaged nail technicians every month. The vast majority of these nail professionals are responsible for their own product purchases. |
| NAILS passalong readers** |
133,240 |
Though most of our subscribers tell us they keep their copy of NAILS permanently as a reference, 62% say they share their copy with one or more other nail techs. That nearly triples your ad’s reach. |
Students, New Nail Techs, School
Instructors, and Administrators |
20,000 |
Get the attention of new nail techs and students as they’re first learning about products and developing product loyalty. |
Average Number of Monthly Unique
Users to NailsMag.com*** |
265,503 |
Through high-quality, regularly updated content, your online message is seen by an average of 265,503 unique visitors every month on NailsMag.com. |
| VietSALON Subscribers |
15,000 |
Vietnamese-owned salons account for nearly half the nail industry.
VietSALON Magazine is written in Vietnamese and run by a Vietnamese editorial staff with the resources of NAILS Magazine. |
| VietSALON Passalong Readers |
60,000 |
With an average of 4 nail techs working in Vietnamese salons, your
ad message in VietSALON has a potential pass along of 60,000
additional readers. |
| Additional Distribution |
2,000 |
Bonus distribution on the annual NAILS Big Book goes to 200 consumer beauty and business editors (influencing the ultimate end-user of your products), major trade shows across the country, as well as more than 1,000 international dealers and associations. |
* June 2011 BPA Publisher's Statement, Paragraph 1
** Publisher's own data
***Google Analytics (Jan.- Aug. 2011)
Quick Reference — Due Dates and Editorial Calendars
Click on the magazine names for an editorial calendar and production schedule, including editorial highlights (and editorial contributing options), as well as material deadlines for each issue.
NAILS | VietSALON
Online Opportunities
Click here to see the options we offer online.
We have put together a guide for advertisers new to the online marketing world called "Guide to Online Advertising." Download the PDF version here.
Our circulation is verified by BPA
Find out why NAILS Magazine is your best option for reaching the nail salon owners and professional nail technicians. Click here to read our BPA Publishers Statement, your assurance that your advertising is spent on circulation that is valid and verified.
