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June 2009

Cover look:
Nails: Bonnie Rios, a CND education ambassador and nail tech at Julie Johnson Salon in Riverside, calif. Photographer: Vu Ong Model: Traycee King

Mobile Marketing
How do you attract clients when you have no storefront to draw them in? Target marketing, networking, and a little creativity can help mobile nail techs expand their businesses.   Read more...



Simple Steps Reduce Salon Liability
When it comes to liability issues, take the advice of an insurance professional: Both your actual sanitation practices and the appearance of cleanliness can reduce potential claims against you.   Read more...



What Is Onychophagy?
Clients who suffer from chronic onychophagy — or severe nail biting — may need not only the attention of a good nail tech, but also an appointment with a professional who can help with behavior modification.   Read more...



Let’s Do Launch
Creating a memorable opening for your nail salon requires intensive planning, organizational skills, and marketing savvy.   Read more...



Treats for Everyone
At Sundrops Nail Spot, salon client-turned-owner Stephanie Coulston provides the services she remembers as a child.   Read more...







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