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NAILS Readers' Choice Awards 2013: 10th Time's a Charm


It’s hard to believe that NAILS Readers’ Choice Awards turn 10 years old this year. And while we’ve seen plenty of new companies and products inch their way into your hearts and our list over the years, it’s also pretty astonishing how many products and brands have withstood the test of time and remain reader favorites year after year.

As you all know by now, our awards are the ONLY nail product awards chosen by YOU, the professional nail technician who works with the products on a daily basis. These are not “editor’s picks” or a “best of” roundup; they’re simply a snapshot in time telling us the products you and your peers love most at this very moment. And when we take a step back and look at 10 years’ worth of these snapshots, we can see a bigger picture of product and brand loyalty mixed with your desire for the next new thing!

We’ve tallied the votes and are happy to announce the winners of the 2013 NAILS Readers’ Choice Awards. We are listing the top five favorites in each category, as well as the top 20 favorite new products for 2013. To commemorate the 10th anniversary of this esteemed award, we’re also pointing out some of the long-standing favorites and some of the most popular newcomers.

To see all 10 years’ worth of winners and runners-up, log on to www.nailsmag.com/rca. (You’ll also notice a slight modification in our categories from year to year to reflect industry trends and new product categories — I’m looking at you, gel-polish.)

Now for the small print: We sent out nomination forms to every major product manufacturer in the nail industry. They nominated themselves (NAILS did not select the products for voting). In August and September, we sent readers online to vote for their favorite ­products. If your favorite products weren’t listed, you could write them in. Readers were not required to vote for every category. If you have any comments or would like to see additional categories in the future, please let us know. You can e-mail [email protected]

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