NAILS is thrilled to announce the winners of our first annual Readers' Choice Awards! These products were nominated by the manufacturers themselves and voted on by you, our readers.
These awards may stir feelings among both readers and product-makers. We all have a favorite, and those favorites may change from year to year. We at NAILS felt that so many beauty magazines and outside organizations have their "favorite" awards in all the cosmetics categories that we wanted to do something in the professional nail care realm, voted for by the people actually using these products. This year we got close to 2,000 responses. Ours are not "editor's picks" or a "best of" roundup; they're simply a fun look at what products you favor today.
We sent out nomination forms to every major product manufacturer in the nail industry. They nominated themselves (NAILS did not select the products for voting). We published the list of nominations and a ballot in the August 2004 issue. If your favorite products weren't listed, you could write them in. Only hardcopy, mailed ballots were counted. Readers were not required to vote for every category.
In many cases, the votes for products were very close, so we are listing your top five favorites in each category. We'll be conducting these awards every year and we hope it becomes an annual favorite. This is the first time we've done a contest like this in more than a decade!