<p>Cuccio products are distributed via Kelly Pang Nail, a savvy way to grow brand awareness within Vietnam.</p>

Cuccio products are distributed via Kelly Pang Nail, a savvy way to grow brand awareness within Vietnam.

<p>Students smile in this graduating class photo from Kelly Pang Nail. Their next step may be to do nails within Vietnam or to relocate to another country and pursue a career in nails there.</p>

Students smile in this graduating class photo from Kelly Pang Nail. Their next step may be to do nails within Vietnam or to relocate to another country and pursue a career in nails there.

<p>A Vietbeauty 2016 project manager says that a mobile nail printer was the biggest attraction for nail professionals who attended the inaguaral show.</p>

A Vietbeauty 2016 project manager says that a mobile nail printer was the biggest attraction for nail professionals who attended the inaguaral show.

<p>The inaugural Vietbeauty attracted 150 exhibiting brands.</p>

The inaugural Vietbeauty attracted 150 exhibiting brands.

<p>The launch of the Vietbeauty 2016 tradeshow is a sign of growth of the Vietnamese professional beauty market.</p>

The launch of the Vietbeauty 2016 tradeshow is a sign of growth of the Vietnamese professional beauty market.

<p>Merci Nails offers both hand and foot services.</p>

Merci Nails offers both hand and foot services.

<p>Traditional nail polish is the most popular medium in Vietnam. (Nail art by Merci Nails &amp; Cafe)</p>

Traditional nail polish is the most popular medium in Vietnam. (Nail art by Merci Nails & Cafe)

<p>Classic nail shapes, such as ovals and squares, are mainstays in Vietnam. (Nail art by Merci Nails &amp; Cafe)</p>

Classic nail shapes, such as ovals and squares, are mainstays in Vietnam. (Nail art by Merci Nails & Cafe)

<p>Merci Nails targets modern Vietnamese and expatriate clients who are focused on health and sanitation.</p>

Merci Nails targets modern Vietnamese and expatriate clients who are focused on health and sanitation.

<p>Merci Nails &amp; Cafe in Ho Chi Minh City, Vietnam, resembles boutique salons in the United States.</p>

Merci Nails & Cafe in Ho Chi Minh City, Vietnam, resembles boutique salons in the United States.

<p>Truong captures a typical street scene in Ho Chi Minh City.</p>

Truong captures a typical street scene in Ho Chi Minh City.

<p>Vu &ldquo;Bryan&rdquo; Nguyen Thien Nguyen, international Hand &amp; Nail Harmony educator, poses at the company&rsquo;s booth at Cosmobeaut&eacute; Vietnam.</p>

Vu “Bryan” Nguyen Thien Nguyen, international Hand & Nail Harmony educator, poses at the company’s booth at Cosmobeauté Vietnam.

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<p>Cuccio products are distributed via Kelly Pang Nail, a savvy way to grow brand awareness within Vietnam.</p>
1/12
 
Slider

Cuccio products are distributed via Kelly Pang Nail, a savvy way to grow brand awareness within Vietnam.

<p>Students smile in this graduating class photo from Kelly Pang Nail. Their next step may be to do nails within Vietnam or to relocate to another country and pursue a career in nails there.</p>
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Slider

Students smile in this graduating class photo from Kelly Pang Nail. Their next step may be to do nails within Vietnam or to relocate to another country and pursue a career in nails there.

<p>A Vietbeauty 2016 project manager says that a mobile nail printer was the biggest attraction for nail professionals who attended the inaguaral show.</p>
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A Vietbeauty 2016 project manager says that a mobile nail printer was the biggest attraction for nail professionals who attended the inaguaral show.

<p>The inaugural Vietbeauty attracted 150 exhibiting brands.</p>
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The inaugural Vietbeauty attracted 150 exhibiting brands.

<p>The launch of the Vietbeauty 2016 tradeshow is a sign of growth of the Vietnamese professional beauty market.</p>
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Slider

The launch of the Vietbeauty 2016 tradeshow is a sign of growth of the Vietnamese professional beauty market.

<p>Merci Nails offers both hand and foot services.</p>
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Slider

Merci Nails offers both hand and foot services.

<p>Traditional nail polish is the most popular medium in Vietnam. (Nail art by Merci Nails &amp; Cafe)</p>
7/12
 
Slider

Traditional nail polish is the most popular medium in Vietnam. (Nail art by Merci Nails & Cafe)

<p>Classic nail shapes, such as ovals and squares, are mainstays in Vietnam. (Nail art by Merci Nails &amp; Cafe)</p>
8/12
 
Slider

Classic nail shapes, such as ovals and squares, are mainstays in Vietnam. (Nail art by Merci Nails & Cafe)

<p>Merci Nails targets modern Vietnamese and expatriate clients who are focused on health and sanitation.</p>
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Slider

Merci Nails targets modern Vietnamese and expatriate clients who are focused on health and sanitation.

<p>Merci Nails &amp; Cafe in Ho Chi Minh City, Vietnam, resembles boutique salons in the United States.</p>
10/12
 
Slider

Merci Nails & Cafe in Ho Chi Minh City, Vietnam, resembles boutique salons in the United States.

<p>Truong captures a typical street scene in Ho Chi Minh City.</p>
11/12
 
Slider

Truong captures a typical street scene in Ho Chi Minh City.

<p>Vu &ldquo;Bryan&rdquo; Nguyen Thien Nguyen, international Hand &amp; Nail Harmony educator, poses at the company&rsquo;s booth at Cosmobeaut&eacute; Vietnam.</p>
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Vu “Bryan” Nguyen Thien Nguyen, international Hand & Nail Harmony educator, poses at the company’s booth at Cosmobeauté Vietnam.

Gain insight into the nail industry in Vietnam. This slideshow accompanies the sixth story in NAILS’ InternatioNAIL series: Vietnam: A Tale of Two Countries.

Read about the Vietnamese nail industry here.

You'll find the entire series here.

For reprint and licensing requests for this article, Click here.