Are nails finally getting their due in the often-frustrating world of beauty supply stores? Earlier this year, Beauty20 opened a unique 15,000-sq-ft. nail supply store in Garden Grove, Calif., and it’s something to behold. Sections are divided by brand and each manufacturer decides which products to display in its space. Beauty20 also plans to host on-site classes and events in the future. As one shopper described it: “It’s kind of like being on a tradeshow floor without being at an actual tradeshow.”
For reprint and licensing requests for this article, Click here.
media brand