This year, Cosmoprof North America welcomed 33,750 attendees from 110 countries. Held in Las Vegas, Nevada, the award-winning trade show featured 1,154 exhibitors from 38 countries over three days, July 9th through the 11th. Products were organized into three different categories: Cosmetics & Personal Care, Packaging, and Professional Beauty. Special areas on the trade show floor included Glamour Me, where visitors could try on new products with demonstrations by reps, then get headshots taken by professional photographers, as well as Tones of Beauty, an area dedicated to beauty for the multicultural consumer. Cosmoprof also holds shows in Italy and Hong Kong during the year.