Friendly staff helped attendees with purchases at the OPI booth.
At the Light Elegance booth, an attendee tried out the company’s products on her toenails.
The 2011 Legends & Icons gala raised awareness and funding for the NCA CARES Fund, which serves as an umbrella fundraising effort that supports salon community outreach programs.
John Hauk competed in ISSE Midwest’s nail competitions.
CND offered Shellac demos at its booth.
Attendees tried out product at one of the more than 250 educational opportunities at ISSE Midwest.
Financial guru Suze Orman’s keynote session sold out.
Friendly staff helped attendees with purchases at the OPI booth.
At the Light Elegance booth, an attendee tried out the company’s products on her toenails.
The 2011 Legends & Icons gala raised awareness and funding for the NCA CARES Fund, which serves as an umbrella fundraising effort that supports salon community outreach programs.
John Hauk competed in ISSE Midwest’s nail competitions.
CND offered Shellac demos at its booth.
Attendees tried out product at one of the more than 250 educational opportunities at ISSE Midwest.
Financial guru Suze Orman’s keynote session sold out.
From the same associations that bring us the International Salon & Spa Expo (ISSE) in Long Beach every January came the first-ever ISSE Midwest, held at the Donald E. Stephens Convention Center in Rosemont, Ill., from March 26 to 28. Hosted by the Professional Beauty Association (PBA) and the National Cosmetology Association (NCA), the intimate show featured 150 exhibitors and more than 12,500 attendees. ISSE Midwest will be a two-day show next year, taking place April 15 to 16, 2012.
For coverage of ISSE Long Beach 2011, visit New Products Launches and More at ISSE.
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