Cosmoprof North America, held July 31-August 2 at the Mandalay Bay in Las Vegas, brought more than 760 exhibitors to almost 25,000 attendees that included importers, distributors, manufacturers, and global beauty leaders. The show, which is a different format than your usual cash-and-carry beauty show, offers a unique opportunity for distributors and manufacturers to connect, see new product lines, and conduct meaningful business meetings. This year, a new aspect to help everyone stay connected during the show was added by using Foursquare. Prior to and during the event, attendees and exhibitors shared where they were on the show floor and took advantage of show specials that were only available to users by "checking in" on their phones or hand-held devices.
Next year’s show will be held July 22-24 at Mandalay Bay Convention Center in Las Vegas.
See pictures from NAILS' Happy Hour with manufacturers here.