Q&A

How can I get my more conservative clients and businesswomen clients to try nail art?

Q.

How can I get my more conservative clients and businesswomen clients to try nail art?

A.

One way to get more conservative clients to try nail art is by offering them designs with minimal details. Looks such as fine lines, watercolor flowers, or geometrical shapes can be incorporated into solid opaque nail colors. Adding these designs to a few of the nails instead of every finger makes conservative clients feel chic and trendy without forcing them out of their comfort zone.

The matte polish trend is also a great choice for these clients. A lot of times these clients want to try bold bright hues, but they fear with a glossy top coat it’s too much. A matte finish makes the polishes more subtle, so although it’s not nail art it still makes a statement.

— Safia Michelle, Lipstick Mixtapes Nail & Makeup Studio, Los Angeles

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