Business

What is the best way to market to university students near a college campus?

February 01, 2010 | Bookmark +

What is the best way to market to university students near a college campus?

Answer

The best way to market to this group is to make your business fun and affordable. This doesn’t mean lowering prices. This means offering great specials at strategic times, such as Welcome Back specials, Mid-Term specials, specials that coincide with big sports games, etc.

I always recommend going to the sororities if the college you are near has them. Go to them and offer demonstrations on site at the house. You can also offer a special package just for them — exclusivity goes a long way. Offer the president of the sorority free services if she gives you the chance to offer a special package to all of the girls at a chapter meeting. Get in front of 50 to 100 of them at once and market yourself! That is working smart.

Usually campuses have their own radio station and their own free newspaper. I would not only advertise in them, I would align with them, meaning that they are typically doing things in the community to make a difference. Find out what they are getting into and donate your time and services to the cause. This is great for the community and also shines a great light on you. — Steve Gomez is a coach/trainer for Milady (www.milady.cengage.com).

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How can I cut costs and finally make a profit?

I’ve been doing nails for almost two years and have built a decent clientele. The only problem is, I did the math and over 50% of my income is going back into nail products. I’m using top-of-the-line brands and disposable files. How can I cut costs and finally make a profit? I know our prices are too low as well, but we are trying to stay competitive. Any advice?

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As a mobile tech, how do I ensure I get paid?

I have a question about working as a mobile tech. When clients book group events or nail parties, how do you go about getting deposits and payments? Have you ever traveled to a client’s house and they were unable to pay? What did you do?

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What should I do differently with male clients?

I’m starting to get more and more male clients. I am wondering how long a manicure for a man should last and how to price it? Also do you have any recommendations on what else I can do to give them an extra masculine sense of comfort?

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Should I Use Punch Cards?

I recently started working at a high-end salon and I’m looking for marketing ideas. Should I do punch cards? I can’t do “refer-a-friend” because I don’t have consistent clients yet. We are already doing social media.

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Should I start requiring a nonrefundable deposit for special-time appointments?

I want to start requiring a nonrefundable deposit for special-time appointments. My posted hours are 9 a.m. to 8:30 p.m. by appointment only. I am ridiculously flexible with my schedule, and let people book earlier and later if they can’t get in during normal hours. Recently, I had a 7:30 a.m. no-show! She was supposed to get services totaling over $100, and I forfeited holiday plans to accommodate her. She comes every two weeks, so I can’t lose her, but this is the second time she’s no-showed. What should I do? And how would I go about informing current clients of the new policy on off-hour deposits?

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