Business

How do I recruit nail techs in California where it seems there is a smaller and smaller number getting their licenses?

October 01, 2008 | Bookmark +

There seems to be a smaller and smaller pool of nail technicians getting their licenses in California. I’m having a very hard time finding nail techs. Any suggestions?

Answer

Recruiting is a 365-day-a-year job. We cannot wait until we need to fill a position to get serious about our recruiting efforts. I recommend a few strategies: Create a recruitment brochure outlining the benefits of working with your salon. Have this brochure readily available to all prospective candidates. I also recommend a physical visit to the schools. Everybody calls; you need to set yourself apart and visit these schools with your application, recruitment packets, free product, educational materials, and possibly free service vouchers for the instructors.

Offer a referral fee to schools, existing staff members, and even clients who can generate the buzz that you are looking for a motivated, professional nail tech. Another thought is to train from within. If your state allows, let your technicians be dual-service providers. This gets you more bang for your buck.

Ultimately salons and spas must create an environment where nail techs want to come and work. This is not an overnight process but one that takes time. Systems, protocol, and a sound training program will attract a healthy pool of candidates from which you can choose. — Lisa Marie Arnold (www.lisamariearnold.com) is a salon industry business educator. She can be reached at (724) 444-6903.

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How can I cut costs and finally make a profit?

I’ve been doing nails for almost two years and have built a decent clientele. The only problem is, I did the math and over 50% of my income is going back into nail products. I’m using top-of-the-line brands and disposable files. How can I cut costs and finally make a profit? I know our prices are too low as well, but we are trying to stay competitive. Any advice?

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As a mobile tech, how do I ensure I get paid?

I have a question about working as a mobile tech. When clients book group events or nail parties, how do you go about getting deposits and payments? Have you ever traveled to a client’s house and they were unable to pay? What did you do?

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What should I do differently with male clients?

I’m starting to get more and more male clients. I am wondering how long a manicure for a man should last and how to price it? Also do you have any recommendations on what else I can do to give them an extra masculine sense of comfort?

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Should I Use Punch Cards?

I recently started working at a high-end salon and I’m looking for marketing ideas. Should I do punch cards? I can’t do “refer-a-friend” because I don’t have consistent clients yet. We are already doing social media.

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Should I start requiring a nonrefundable deposit for special-time appointments?

I want to start requiring a nonrefundable deposit for special-time appointments. My posted hours are 9 a.m. to 8:30 p.m. by appointment only. I am ridiculously flexible with my schedule, and let people book earlier and later if they can’t get in during normal hours. Recently, I had a 7:30 a.m. no-show! She was supposed to get services totaling over $100, and I forfeited holiday plans to accommodate her. She comes every two weeks, so I can’t lose her, but this is the second time she’s no-showed. What should I do? And how would I go about informing current clients of the new policy on off-hour deposits?

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