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August 01, 2001 | Bookmark +

What special product or procedure do you add to your regular manicure to help promote it?

Answer

I usually upgrade my clients with a hand treatment. Nail Tek’s 7 Days to Beautiful Hands gives the client dramatic and immediate results.-Janis White, Genesis Salon & Spa, Reno, Nev.

After I finish a manicure, I rub the client’s hands with an exfoliant scrub made with sea salts and mixed with aromatherapy oils. It makes their hands –and mine-soft and smooth.-Faith Glionna, Cuticles, Inc., Indialantic, Fla.

I usually add a little spritz of body spray to my clients’ hands and arms. They leave with their nails not only looking nice, but smelling good, too.-Laura Strauss, Top 10 Nail Salon, Laurel Springs, N.J.

I promote my manicure by adding an essential oil blend that deeply and instantly rehydrates the nail plates. I also include paraffin in my regular manicure as well as a full hand and forearm massage. I thoroughly cleanse the nail plate with both alcohol and OPI’s BondAid to ensure long-lasting polish on natural nails. Some clients have had their French manicure last up to three weeks.-Carolyn Fielder, A Natural Nail, Spokane, Wash.

For clients with dry cuticles, I add baking soda to help soften them. Also, for clients with yellowing nails, I add lemon juice, rosemary, tea tree, or eucalyptus oil to their water and let their hands soak for five minutes before stating the service.-Joney Manley, Luke Walkers, Pasadena, Calif.

An application of Elegant Glass before base coat had helped me to promote my regular manicures. Most of my clients fall in love with it and are willing to pay the $10 charge for it as an add-on feature.-Audrey Lulow, Nails by Audrey Lulow, Woodbury, Tenn.

 


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How can I cut costs and finally make a profit?

I’ve been doing nails for almost two years and have built a decent clientele. The only problem is, I did the math and over 50% of my income is going back into nail products. I’m using top-of-the-line brands and disposable files. How can I cut costs and finally make a profit? I know our prices are too low as well, but we are trying to stay competitive. Any advice?

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As a mobile tech, how do I ensure I get paid?

I have a question about working as a mobile tech. When clients book group events or nail parties, how do you go about getting deposits and payments? Have you ever traveled to a client’s house and they were unable to pay? What did you do?

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What should I do differently with male clients?

I’m starting to get more and more male clients. I am wondering how long a manicure for a man should last and how to price it? Also do you have any recommendations on what else I can do to give them an extra masculine sense of comfort?

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Should I Use Punch Cards?

I recently started working at a high-end salon and I’m looking for marketing ideas. Should I do punch cards? I can’t do “refer-a-friend” because I don’t have consistent clients yet. We are already doing social media.

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Should I start requiring a nonrefundable deposit for special-time appointments?

I want to start requiring a nonrefundable deposit for special-time appointments. My posted hours are 9 a.m. to 8:30 p.m. by appointment only. I am ridiculously flexible with my schedule, and let people book earlier and later if they can’t get in during normal hours. Recently, I had a 7:30 a.m. no-show! She was supposed to get services totaling over $100, and I forfeited holiday plans to accommodate her. She comes every two weeks, so I can’t lose her, but this is the second time she’s no-showed. What should I do? And how would I go about informing current clients of the new policy on off-hour deposits?

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