Business

How Do You Recruit New Nail Technicians?

July 01, 1996 | Bookmark +

How do you recruit new nail technicians?

Answer

We own two cosmetology schools so we usually employ about 60% of the graduating class to work in one of our six Washington-based salons. Once they’re hired, they go through approximately three months of training at our training salon.

Linda Rackner

Gene Juarez Salons (Seattle, Wash.)

I recruit in three ways: a local newspaper ad, word-of-mouth, and by getting to know the students as a member of the advisory committee of the manicuring/aesthetics program at a local college.

Debbie Johnson

Perfect Ten Nail Care (Gig Harbor, Wash.)

We recruit new employees from two main sources: the open market and cosmetology schools. To find technicians in the open market, we use techniques such as newspaper ads, posters and signs, direct mail, staff referrals, radio spots, a recruiting open house for licensed technicians in our area (you can purchase a mailing list from the state board), and creating a recruiting package to send to interested callers.

To recruit at a cosmetology school, we first make an appointment with the director. Next, we choose a day to come in and speak to the class. On that day, we give each student a formal invitation to visit our salon by appointment.

Paula Gilmore

Tips Nail & Image Center (Redwood Shores, Calif.)

I ask my nail technicians if they know of anyone who’s looking for work and to put the word out.

Kim Figneroa

Absolutely Nails (Tucson, Ariz.)

When we need new nail technicians, we go right to the cosmetology schools. We have a recruitment policy that is a great motivator for our salon staff. If the recruit stays with our company for three months, a $100 bonus is paid to the person who recruited her. Another $100 is paid after six months, and then again after nine months. If the recruit stays with us for 12 months, a $200 bonus is paid. The policy for recruiting a part-time employee is the same but for half the amount.

Amy Carafello

The Spa at DePasquale (Morris Plains, N.J.)

One of the best investments I made was alighted reader board that hangs in front of the salon. It’s the perfect place to advertise to passers-by. I’ve also put together a flier introducing my salon and mailed it out to licensed nail technicians.

Leona Fye

Classic Touch Hair Design (Portland, Ore.)

 

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How can I cut costs and finally make a profit?

I’ve been doing nails for almost two years and have built a decent clientele. The only problem is, I did the math and over 50% of my income is going back into nail products. I’m using top-of-the-line brands and disposable files. How can I cut costs and finally make a profit? I know our prices are too low as well, but we are trying to stay competitive. Any advice?

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As a mobile tech, how do I ensure I get paid?

I have a question about working as a mobile tech. When clients book group events or nail parties, how do you go about getting deposits and payments? Have you ever traveled to a client’s house and they were unable to pay? What did you do?

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What should I do differently with male clients?

I’m starting to get more and more male clients. I am wondering how long a manicure for a man should last and how to price it? Also do you have any recommendations on what else I can do to give them an extra masculine sense of comfort?

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Should I Use Punch Cards?

I recently started working at a high-end salon and I’m looking for marketing ideas. Should I do punch cards? I can’t do “refer-a-friend” because I don’t have consistent clients yet. We are already doing social media.

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Should I start requiring a nonrefundable deposit for special-time appointments?

I want to start requiring a nonrefundable deposit for special-time appointments. My posted hours are 9 a.m. to 8:30 p.m. by appointment only. I am ridiculously flexible with my schedule, and let people book earlier and later if they can’t get in during normal hours. Recently, I had a 7:30 a.m. no-show! She was supposed to get services totaling over $100, and I forfeited holiday plans to accommodate her. She comes every two weeks, so I can’t lose her, but this is the second time she’s no-showed. What should I do? And how would I go about informing current clients of the new policy on off-hour deposits?

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