Business

What is the best place to recruit nail techs?

August 22, 2011 | Bookmark +

I own a salon and spa in Maryland. I have been looking for a nail technician and it has been impossible for me to find one. I have put out ads but I don’t seem to get anywhere. What is the best place to find one?

Answer

Finding a new nail technician is something that takes time and preparation to accomplish successfully. Before you place that next ad we recommend you look in the mirror and assess the following:

> How are you relating to it? The energy you are putting in will dictate the results. Notice your thoughts and your energy. You can either be creating an amazing new career for someone (all about them) or you could be filling a station (all about you). When you make it about them and creating an amazing career for others and you start from this philosophy, you create magnetism and attraction.

> Put your house in order first. Be sure you have all of your policies, procedures, training plan, new-hire orientation, and job descriptions in place before you place the ad. This will give you more confidence and that will come across in the interviewing process not to mention leading to an increase in staff retention.

> Use multiple resources at the same time. Run advertisements on Craig’s List, in the local newspaper, on LinkedIn, and offer your team a referral bonus for helping you find a new nail tech. Ask your sales consultants if they know of anyone relocating to your area and to keep an eye out for you. Go to schools and teach classes to nail students and host an open house. Do all of this at the same time and be sure to manage which strategy is giving you the most calls and candidates.

At the end of the day, staffing your business is always going to be an area of focus and importance. Just remember that when you shift your approach and redirect your frustration into action you will get the results you are looking for.

— Steve Gomez is the professional development manager and international trainer at Milady (www.milady.cengage.com).

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How can I cut costs and finally make a profit?

I’ve been doing nails for almost two years and have built a decent clientele. The only problem is, I did the math and over 50% of my income is going back into nail products. I’m using top-of-the-line brands and disposable files. How can I cut costs and finally make a profit? I know our prices are too low as well, but we are trying to stay competitive. Any advice?

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As a mobile tech, how do I ensure I get paid?

I have a question about working as a mobile tech. When clients book group events or nail parties, how do you go about getting deposits and payments? Have you ever traveled to a client’s house and they were unable to pay? What did you do?

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What should I do differently with male clients?

I’m starting to get more and more male clients. I am wondering how long a manicure for a man should last and how to price it? Also do you have any recommendations on what else I can do to give them an extra masculine sense of comfort?

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Should I Use Punch Cards?

I recently started working at a high-end salon and I’m looking for marketing ideas. Should I do punch cards? I can’t do “refer-a-friend” because I don’t have consistent clients yet. We are already doing social media.

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Should I start requiring a nonrefundable deposit for special-time appointments?

I want to start requiring a nonrefundable deposit for special-time appointments. My posted hours are 9 a.m. to 8:30 p.m. by appointment only. I am ridiculously flexible with my schedule, and let people book earlier and later if they can’t get in during normal hours. Recently, I had a 7:30 a.m. no-show! She was supposed to get services totaling over $100, and I forfeited holiday plans to accommodate her. She comes every two weeks, so I can’t lose her, but this is the second time she’s no-showed. What should I do? And how would I go about informing current clients of the new policy on off-hour deposits?

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