I’ve gotten requests from a few moms to add services for teenagers to our menu. I don’t mean the “little princess” 12 and-under service, but the 14 to 18 set. Their input has been that they will get their nails done more often, but can’t justify the full, luxury spa experience. I’ve been thinking about doing a “teen night” each week with really basic mani/pedi options (no massage, no callus care, etc. — just shaping, light cuticle work, polish and lotion application) that focus on trendy colors and options for spirit manis in school colors, etc. What do you think is the best way to address this demographic?
At The Nail Lounge, we offer our “Quickie” services that are 30 minutes long. They run 30% less than our signature services. They are basic services that include a soak, shaping, cuticle care, moisturizing, and polish. We do not do any callus work on the feet or scrubs or paraffin. This fits perfectly for our teen clients. You could add one free nail art design to the service to attract more teens. I recommend having samples of the art you do that would be included since teens sometimes don’t know what they want. Even something as simple as a flower, polka dots, or stripes can jazz up a mani/pedi.
From an owner’s perspective one problem is that most teens need as much work done on their hands and feet as adults and it takes a lot of added time to do the art they want. Make sure the time and effort are worth your costs.
— Cathy Freeborn is co-owner of The Nail Lounge, (www.thenailloungeonline.com) in Costa Mesa, Calif.