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Elsbeth (Schuetz)

Elsbeth (Schuetz)

Nail Snapshots from Switzerland

Nail Snapshots from Switzerland

Editor Hannah Lee traveled with nail tech and celebrity manicurist Elsbeth Schuetz to Switzerland where she went to a European trade show and learned the differences and similarities betwen the nail industry in the U.S. and Switzerland. Click here for the full Article. Click here to view Nail Snapshots from Germany.

Polish the Night Away

Polish the Night Away

Celebrity manicurist Elsbeth used Nailtini polish to do the nails of finalists on “Dancing With the Stars.” Finalist Kristy Yamaguchi donned a pink and black tiger print that Elsbeth handpainted herself.

Nail Snapshots from Germany

Nail Snapshots from Germany

Editor Hannah Lee went to Germany with nail tech and celebrity manicurist Elsbeth Schuetz where she attended a tradeshow in which the nail section alone spanned across two pavillions with massive booths. Click here for the full article. Click here to view Nail Snapshots from Switzerland.

Creating Pop Art Nails - Nail Art Gallery Mag

Creating Pop Art Nails - Nail Art Gallery Mag

Calif.-based celebrity nail artist Elsbeth Schuetz explains her inspiration behind the April/May 2013 cover of Nail Art Gallery Magazine, a tablet-friendly d...

Go From Summer to Fall With a Few of Elsbeth’s Faves

Go From Summer to Fall With a Few of Elsbeth’s Faves

Summer nail looks tend to scream color, while fall nails tend to be darker and less wild. For any nail tech who wonders how to transition your client from summer to fall, manicurist Elsbeth Schuetz has a few tips. Schuetz suggests going “back to old school” for fall, using sheer pinks or peach tones from various French lines to return to clean and classy nails. Pale and powdery

Nail Art Studio: Charming Cherries

Nail Art Studio: Charming Cherries

Elsbeth Schuetz, Orange, Calif. You Might Also Like:Day 22: Tribal Nail Art Want to see your nail art how-to here? Email tracy.rubert@bobit.com You can also mail your tips (one for each step) and written instructions to Tracy Rubert, NAILS Magazine, 3520 Challenger St., Torrance, CA 90503. Make sure to include your name, salon name (if applicable), city, state, and contact information

Silver Nails for Awards Night

Silver Nails for Awards Night

Celebrity manicurist Elsbeth applied Nailtini’s new Silver Slipper nail lacquer to Teri Hatcher’s nails for the first annual Noble Humanitarian Awards in Beverly Hills. Hatcher came dressed in a chic white suit and was awarded for her work with the Children’s Hospital of Los Angeles.

Slumdog Stars Get Polished

Slumdog Stars Get Polished

The whirlwind that was Oscar week for the young stars of “Slumdog Millionaire” went all the way to their fingertips! Celebrity manicurist Elsbeth treated the adorable Tanvi Ganesh Lonkar to an en-suite manicure featuring creamy lavender Parfait Amour polish from Nailtini – right on trend for spring – and of course her signature custom nail art...the “slumdog” logo on her thumb. Tanvi gave

Textures, Multiple Accent Nails are 2013 Trends, Nailtini Predicts

Mixed and contrasting textures, like shiny with matte, glitter with cream, and appliques on tips/moons, will be a nail trend for 2013, predicts Nailtini celebrity manicurist Elsbeth Schuetz. Elsbeth also predicts we’ll be seeing: • Multiple accent nails: Accents and statements will show up on two or three nails at a time rather than just one. • Nail art: Designs are here to stay

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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