Entity Acrylic Sculpt on Tip

A demonstration on how to apply Entity Acrylic over a tip.

Entity Is Eco-Friendly

Entity has implemented a “printing green” environmental strategy by partnering with companies that are FSC- (Forest Stewardship Council) and SFI- (Sustainable Forestry Initiative) certified. They print using wind power credits and use only environmentally-friendly, soy-based ink.

Entity Beauty Marks Its 10th Anniversary

Originally founded by world champion nail artists Tom Holcomb and Tom Bachik, Entity was formed with the goal of empowering beauty professionals with superior products, education, and tools for success.

Entity Gel 1 Sculpting on a Form

A demonstration on how to sculpt Entity Gel 1 over a form.

Entity Acrylic Retouch

A demonstration on how to retouch a classic French using Entity Acrylic, by Lee-Anne Henderson, director of educational sales and distributor relations.

Entity Color Couture Gel

A demonstration of Entity's Color Couture brush-on gel polish.

Happy Anniversary, Entity!

The anniversary cake, a blend of vanilla and mousse-like chocolate, was stunningly pretty.As a Long Beach resident, I’ve been to Cohiba Nightclub & Cigar Lounge before, but I’ve never been there when it’s private nail party

Entity Nanotechnology Products

An overview of Entity's products that use nanotechnology to maximize skin hydration and rejuvenation, and achieve better gel performance.

Entity Beauty Hosts Educational Webinars

Quick, convenient, and low-cost, Entity Beauty’s webinars are designed to give nail technicians an in-class experience from their own computers.