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Moms Choose Essie

October 1, 2005  | News

Child Magazine polled 1,500 busy moms on their favorite beauty products for its Child Beauty Awards.

Keywords: Essie   polish  

Paula Abdul Testifies at Hearing in Support of Salon Safety Bill

June 29, 2005  | News

Paula Abdul was once again in the spotlight, only this time it was because of an infection she contracted at a high-end salon and not for her “American Idol” antics.

Keywords: California state regulations   celebrities   legislation   salon sanitation  

As I See It: Your Clients Tell Us Everything

March 1, 2005  | Article

A client survey, conducted in conjunction with Allure Magazine, has some good news for professional salons.

Keywords: As I See It   client surveys  

Diary of a Celebrity Manicurist

January 1, 2005  | Article

Celebrity manicurist April Foreman says that when she first became a manicurist is was just to work her way through school. She soon discovered it was a key that opened many doors.

Keywords: alternative careers   celebrities   celebrity nail techs  

How’s My Light?

September 1, 2004  | Article

Doing photo shoots in your salon — nail style shots, salon interior shots, or service shots — will help you develop a portfolio to show off to both clients and editors. Learn from the pros how to hire a photographer, how to prepare for a photo shoot, and what to expect at the end of the day.

Keywords: creating a portfolio   doing nails for photo shoots   photographing nails  

Salon Doubles as Movie Set

August 1, 2004  | News

Salon appealed to location scouts for “Ocean’s Twelve,” the sequel to the 2001 Clooney/Pitt hit “Ocean’s Eleven.”

Keywords: celebrities  

The Wedding Party

June 1, 2004  | Article

Every spring and summer a tide of overwrought brides makes a mad dash to salons and spas looking for some much-needed relaxation, pampering, and primping. Some savvy salons have already made a healthy business of catering to their needs and princess fantasies. Here we show you what they are doing and how you can make your salon a destination spot for the marrying kind.

Keywords: bridal nail art   customer service   salon parties   seasonal services   youth marketing  

Manly Men Wear Nails

December 1, 2003  | Article

NBA star Charles Barkley's nails are done prior to his TV appearances.

Keywords: celebrities   men's services  

OPI On Broadway

November 1, 2003  | Article

The seventh annual OPI breakfast honoring distributors did not disappoint.

Keywords: company anniversaries   George Schaeffer   OPI Products  

When Fashion Meets Nails (CND at Fashion Week Spring 2003)

March 1, 2003  | Article

Creative was the sole nail sponsor a GenArt 2003, creating exclusive designs for three of GenArt’s up-and-coming designers’ fashions.

Keywords: CND   fashion   Fashion Week  

2002 Top 25 Nail Competitors

February 1, 2003  | Article

As in past years, veteran competitors John Hauk, Salina Rush, and Lorena Marquez, all familiar with the winner’s circle, set the pace for the competition.

Keywords: Amy Becker   competitions   John Hauk   Lorena Marquez   Salina Rush  

25 Simple Ways to Promote Your Retail

October 1, 2002  | Article

Discover new methods for increasing retail sales in this article packed with suggestions.

Keywords: advertising/promotions   consultants   direct mail   marketing/promotions   product displays  

Picture Perfect: How to Break Into Doing Nails for Print and TV

October 1, 2000  | Article

Follow the steps outlined by agent Crystal Wright and you may join out industry’s most elite group by becoming one of the tech who makes celebrities and models look perfect before they step in front of the camera.

Keywords: celebrities   celebrity nail techs   doing nails for photo shoots  

How to Complain to a Consumer Magazine About Nail Coverage

July 1, 1998  | Article

Don't get mad; help inform beauty editors

Keywords: consumer press  

OPI Donates on Behalf of Nicole

January 1, 1998  | Article

Repeat Performance: After its star-studded premiere at Gilda’s Club in New York, Nicole came to Southern California in the form of a gala event at the famous Sky Bar inside the Mondrian Hotel.

Keywords: charity   Nicole by OPI   OPI Products  

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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