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25 Simple Ways to Promote Your Retail

October 1, 2002  | Article

Discover new methods for increasing retail sales in this article packed with suggestions.

Keywords: advertising/promotions   consultants   direct mail   marketing/promotions   product displays  

Picture Perfect: How to Break Into Doing Nails for Print and TV

October 1, 2000  | Article

Follow the steps outlined by agent Crystal Wright and you may join out industry’s most elite group by becoming one of the tech who makes celebrities and models look perfect before they step in front of the camera.

Keywords: celebrities   celebrity nail techs   doing nails for photo shoots  

How to Complain to a Consumer Magazine About Nail Coverage

July 1, 1998  | Article

Don't get mad; help inform beauty editors

Keywords: consumer press  

OPI Donates on Behalf of Nicole

January 1, 1998  | Article

Repeat Performance: After its star-studded premiere at Gilda’s Club in New York, Nicole came to Southern California in the form of a gala event at the famous Sky Bar inside the Mondrian Hotel.

Keywords: charity   Nicole by OPI   OPI products  

OPI Launches Nicole

December 1, 1997  | Article

A check for $200,000 was presented to four charities by OPI Products’ president George Schaeffer at the launch party for the company’s new lacquer line, Nicole.

Keywords: charity   Nicole by OPI   OPI products  

Eating Carrots Will Make Your Nails Stronger ... and Other Nail Myths

October 1, 1997  | Article

There are just about as many myths circulating about nail care as there are Elvis’ whereabouts. As a nail technician you have a responsibility to your clients to know what constitutes good nail care practice … and what is just plain hogwash.

 

Keywords: CND   fungus   nail diseases   polish  

Maggie and Her Sisters: NAILS Wins 2 More Maggie Awards

June 1, 1997  | Article

NAILS Magazine brings home two more Maggie Awards to add to its collection.

Keywords: As I See It   Maggie Awards  

Celebrities Tickled by Their Tweezers

January 1, 1997  | Article

Keywords: celebrities   Tweezerman  

Dodgers’ Season Hangs on a Nail

December 1, 1995  | Article

Keywords: celebrities  

Capturing the Cosmo Girl

December 1, 1995  | Article

Consumer advertising by professional manufacturers is bringing welcome attention -- and credibility -- to salon brands.

Keywords: CND   consumer advertising   OPI products   Orly   Star Nail Products  

Nail Tech Goes Hollywood, Gets Work.

October 1, 1995  | Article

Keywords: celebrity nail techs   doing nails for photo shoots  

Editor's Note: How It All Began

February 1, 1993  | Article

Founding NAILS publishers Peter Grimes and John Cipriano had an idea for a magazine. As they outlined their purpose in their first pub­lishers' note, they said they wanted to “strengthen those involved with the nail industry by providing decision-making information on current industry issues, economic trends, man­agement styles, sales and marketing techniques, and coverage of any and all events important to the further development of the nails industry”

Editor's note: Warning: Smarter Clients Ahead

December 1, 1991  | Article

Are you prepared to respond to things they’ve heard about on the news and road about in the paper?

Keywords: As I See It   consumer press  

Glamour Article Gets People Talking

December 1, 1989  | Article

If the beauty magazines are asking whether salons are safe, make sure you can answer your clients' same questions.

Keywords: As I See It   consumer press  

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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